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# Spicy Rolled Tortilla Chips
Barcel's 'Takis Xplosion' Puts a Spicy Twist on Classic Tortilla Chips

By Katherine Pendrill | Published 2016-05-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rolled-tortilla-chips
References: [mexgrocer](http://www.mexgrocer.com/57528-01924.html) & [barcel-usa](http://barcel-usa.com/index)

[Barcel](https://www.trendhunter.com/trends/takis-crisps) of Mexico's [Grupo Bimbo](https://www.trendhunter.com/trends/presliced-bagels) recently added a cheese-flavored variety to its existing line-up of rolled tortilla chips. When most people think of tortilla chips, they picture the flat, triangular-shaped chips that are usually paired with salsa. This brand puts a creative twist on the traditional tortilla chip by drawing inspiration from another popular Mexican dish.

'Takis Xplosion' is the latest addition to Barcel's existing Takis line-up. The snack consists of mini corn tortilla chips that have been rolled up in a way that resembles a deep fried taquito. The chips themselves are primarily made from corn masa flour and topped with a [spicy cheese seasoning](https://www.trendhunter.com/trends/bugles-tabasco). The unique shape and piquant flavor is designed to provide a flavorful alternative to traditional tortilla chips.

Also available in flavors such as guacamole and habanero chile, the rolled tortilla chips put a authentic Mexican twist on snack time.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Rolled Tortilla Chips:** Self-serve vending machines in high-volume public areas that offer unique rolled tortilla chips can revolutionize the snack industry experience.
- **Flavored Corn Chips:** Creating and marketing a line of super-spiced, hot flavored corn chips can appeal to the rise of younger generations and millennials in the snack food and fast food industries.
- **Alternative Snacks:** Expanding product lines of unique and flavorful snack options made from atypical ingredients, such as deep fried taquito and specialized seasoning, can disrupt traditional snack categories.

### Industries Being Reshaped

- **Snack Food:** Incorporating unique and authentic Mexican flavors into the snack food industry can provide consumers with a tasty and unique alternative to traditional options.
- **Retail:** Retail stores that offer a unique, spicy snack experience can introduce these rolled tortilla chips as an alternative to customary snack items.
- **Fast Food:** Adding these rolled tortilla chips and additional Mexican-inspired products to fast food menus can appeal to the growing demand for authentic and alternative flavors.

## Related on Trend Hunter

- [Mildly Spiced Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-chile-limon.md)
- [Ranch-Flavored Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-buckin-ranch.md)
- [Non-Spicy Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis.md)
- [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md)
- [Organic Rolled Tortilla Chips](https://www.trendhunter.com/trends/rolled-tortilla-chips1.md)
- [Extra-Cheesy Spice-Free Snacks](https://www.trendhunter.com/trends/takis-intense-nacho.md)
- [Chili-Lime Popcorn Snacks](https://www.trendhunter.com/trends/popcornopolis-takis-fuego.md)
- [Spicy-Sweet Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-dragon-sweet-chili.md)
- [Free-From Rolled Tortilla Chips](https://www.trendhunter.com/trends/zacks-mighty-rolled-tortilla-chips.md)