# Heat-and-Eat Rolled Tacos Jose Ole Has Added Rolled Tacos to Its Frozen Foods Lineup By Katherine Pendrill | Published 2018-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rolled-tacos References: [foodbev](https://www.foodbev.com/news/ajinomotos-jose-ole-brand-releases-new-rolled-taco-packs/) & [joseole](http://www.joseole.com/our-food-chicken-taquitos-burritos-chimichangas/#/?category=TaquitosRolledTacos) The hot foods sold at convenience stores are popular for a reason, why is why Jose Ole has added microwaveable Rolled Tacos to its [frozen foods lineup](https://www.trendhunter.com/trends/tastiez). Just like the kind you would find in your average convince store, the tacos are specially designed to be enjoyed on the go. According to Jose Ole, the new Rolled Tacos are larger and crispier than other frozen varieties you'd find on the market. This is thanks to a special cooking sleeve, which takes the tacos from frozen to crispy after just a few minutes in the microwave. Beyond the [crispy taco shell](https://www.trendhunter.com/trends/crispy-quesadillas), the new products also boast a generous filling in flavors such as Seasoned Beef, [Shredded Chicken](https://www.trendhunter.com/trends/herdez-al-pastor-seasoned-shredded-pork), Loaded Beef Nacho, or Queso Chicken Nacho. Image Credit: *Jose Ole.* ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 30% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenient Frozen Foods:** There is a disruption opportunity for food companies to create and market more convenient frozen food options for people who are always on the go. - **Innovative Food Packaging:** There is a disruption opportunity for companies to develop more innovative food packaging, like the special cooking sleeve used for Jose Ole's Rolled Tacos. - **Flavorful Fast Food:** There is a disruption opportunity for fast food restaurants to focus on creating flavorful food that can be easily consumed on the go. ### Who This Affects Most - **Frozen Food Industry:** The frozen food industry can focus on creating more innovative and convenient products, like microwaveable Rolled Tacos. - **Food Packaging Industry:** The food packaging industry can focus on developing more innovative packaging solutions for food products. - **Fast Food Industry:** The fast food industry can focus on creating more flavorful and convenient food options for customers who need to eat on the go. ## Related on Trend Hunter - [Frozen Stuffed Taco Shells](https://www.trendhunter.com/trends/crispy-chicken-shell-tacos.md) - [Mexican CPG Foods](https://www.trendhunter.com/trends/delimex.md) - [Fire-Roasted Pepper Steak Quesadillas](https://www.trendhunter.com/trends/steak-poblano-rolled-quesadilla.md) - [Tiny Oven-Baked Tacos](https://www.trendhunter.com/trends/mini-beef-tacos.md) - [Affordable Snack-Sized Chicken Wraps](https://www.trendhunter.com/trends/jr-crispy-chicken-wrap.md) - [Tiny Fried Chicken Tacos](https://www.trendhunter.com/trends/mini-fried-chicken-taco.md) - [Crispy Poblano Pepper Tacos](https://www.trendhunter.com/trends/crispy-potato-poblano-pepper-tacos.md) - [Portable Grilled Chicken Wraps](https://www.trendhunter.com/trends/chicken-cheddar-rollers.md) - [Ingredient-Packed Grilled Tacos](https://www.trendhunter.com/trends/stuffed-grilled-tacos.md)