# Zesty Rolled Tortilla Chips Trader Joe's Rolled Corn Tortilla Chips are a Crispy Gluten-Free Snack By Katherine Pendrill | Published 2019-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rolled-corn-tortilla-chips References: [traderjoes](https://www.traderjoes.com/digin/post/chili-lime-flavored-rolled-corn-tortilla-chips) Just in time for Super Bowl Sunday, [Trader Joe’s](https://www.trendhunter.com/trends/chile-lime-flavored-fried-pork-rinds) has debuted Chili & Lime Flavored Rolled Corn Tortilla Chips. With more flavor and more crunch than your average nacho chip, these gluten-free rolls are the perfect accompaniment for any dip. Trader [Joe's](https://www.trendhunter.com/trends/japanese-souffl-cheesecakes) new Trader Joe’s Chili & Lime Flavored Rolled Corn Tortilla Chips are essentially stone ground corn masa that has been rolled, cut, and fried for an extra-crispy texture. For flavor, the chips have been dusted with hot Chili and Lime Flavored seasoning, making them spicy and bright orange in color. As Trader Joe's explains, the new tortilla chips "are super satisfying as a stand-alone snack, they are also the ideal shape for dipping in Trader Joe's Avocado’s Number Guacamole, or Roasted Garlic Hummus." Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Snacks:** Disruptive innovation opportunity: Develop innovative and flavorful gluten-free snack options to cater to the growing demand for gluten-free products. - **Flavorful Tortilla Chips:** Disruptive innovation opportunity: Create unique and bold-flavored tortilla chips that offer a satisfying crunch and enhanced taste experience. - **Convenient Dipping Options:** Disruptive innovation opportunity: Produce convenient and complementary dipping sauces or spreads that pair well with tortilla chips and enhance the overall snacking experience. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Develop new, innovative flavors and textures for the snack food market. - **Gluten-free Products:** Disruptive innovation opportunity: Explore new production methods and ingredients to create a wider range of gluten-free snack options. - **Condiments and Sauces:** Disruptive innovation opportunity: Create unique and flavorful dipping sauces or spreads that cater to the growing demand for convenient snack pairings. ## Related on Trend Hunter - [Free-From Rolled Tortilla Chips](https://www.trendhunter.com/trends/zacks-mighty-rolled-tortilla-chips.md) - [Chile Lime Pork Rinds](https://www.trendhunter.com/trends/chile-lime-flavored-fried-pork-rinds.md) - [Organic Rolled Tortilla Chips](https://www.trendhunter.com/trends/rolled-tortilla-chips1.md) - [Tomato-Red Chile Crackers](https://www.trendhunter.com/trends/chile-crackers.md) - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [Spicy Citrus Tortilla Chips](https://www.trendhunter.com/trends/organic-jalapeo-lime-tortilla-chips.md) - [Dried Shishito Pepper Crisps](https://www.trendhunter.com/trends/shishito-crisps.md) - [Lime-Flavored Chip Snacks](https://www.trendhunter.com/trends/lime-flavored-chip.md) - [Sonoran-Style Flour Tortillas](https://www.trendhunter.com/trends/sonora-style-flour-tortillas.md)