# Shelf-Equipped Rollable TVs The Conceptual 'Rollean TV' Hides the Screen When Not in Use By Michael Hemsworth | Published 2020-05-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rollean-tv References: [yankodesign](https://www.yankodesign.com/2020/05/11/this-conceptual-rollable-tv-solves-the-one-issue-with-other-rollable-tvs/) The conceptual 'Rollean TV' has been designed by Joonhyuk Hong as an ultra-minimal solution for the modern living room or open-concept living space that would maximize functionality without sacrificing on style. The TV highlights a [built-in shelf](https://www.trendhunter.com/trends/folding-shelf) that can be positioned in one of two way to offer a small amount of storage space behind the screen or on top of it, depending on the frame size. This would enable the TV to [nearly disappear into a living space](https://www.trendhunter.com/trends/coilo), while still leaving a small section of the screen visible to [display artwork](https://www.trendhunter.com/trends/lg-gallery), the time or perhaps even information from a voice assistant. The conceptual 'Rollean TV' is positioned as the next-generation of living space TVs that addresses the needs of urban consumers who might have limited space to work with in their home. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Rollable Tvs:** Opportunity for TV manufacturers to develop rollable screens that can be hidden when not in use. - **Built-in Shelving:** Chance for furniture makers to integrate built-in shelves into TVs to maximize functionality. - **Minimalist Design:** Potential for designers to focus on ultra-minimalist TV designs that blend seamlessly into living spaces. ### Sectors Adopting This - **Consumer Electronics:** Disruptive innovation opportunity for consumer electronics companies to create rollable TVs with built-in shelves. - **Furniture:** Opportunity for furniture manufacturers to collaborate with TV makers to create TVs with integrated shelving. - **Interior Design:** Opportunity for interior designers to incorporate minimalist TVs with built-in shelves into their designs. ## Related on Trend Hunter - [Movable Room Divider TVs](https://www.trendhunter.com/trends/trolley-tv.md) - [Next-Generation TV Models](https://www.trendhunter.com/trends/oled-shelf-concept.md) - [Rolling Smart Home Displays](https://www.trendhunter.com/trends/rollable-display-concept.md) - [Rotating Shutter OLED TVs](https://www.trendhunter.com/trends/partial-screen.md) - [Rollable TV Panels](https://www.trendhunter.com/trends/oled-r.md) - [Multipurpose Compact Televisions](https://www.trendhunter.com/trends/souround.md) - [Retractable Screen TV Sets](https://www.trendhunter.com/trends/the-giro.md) - [Artistic Easel Home Displays](https://www.trendhunter.com/trends/movable-home-display.md) - [Sculptural Folding TVs](https://www.trendhunter.com/trends/c-seed-n1.md)