# Supermarket-Themed Roller Rooms Asda's Rollback Roller Disco Shared Affordable Staples By Laura McQuarrie | Published 2025-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rollback References: [marketing-beat](https://www.marketing-beat.co.uk/2025/02/07/joe-wicks-asda-rollback/)  To call attention to its price-conscious Rollback initiative, supermarket chain [Asda](https://www.trendhunter.com/trends/asda-checkout-challenge) took over Margate's Dreamland to reimagine it as a supermarket-themed roller disco. For two days, guests were invited to lace up a pair of [roller skates](https://www.trendhunter.com/trends/roller-skating-rink) and fill their baskets with as many Rollback items as possible in a 45-minute session. Speedy shoppers who successfully ticked off all the items from their prepared shopping list were entered to win vouchers from Asda. This event, and the Rollback initiative, aim to make it easier for families to access and prepare [low-cost meals](https://www.trendhunter.com/trends/asda-meal-deal), and provide recipe inspiration for turning great deals into incredible dishes. For the event and campaign surrounding Rollback, Asda teamed up with TV fitness personality Joe Wicks. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 32% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Experiential Retail Experiences:** Retailers are transforming traditional shopping into memorable and interactive experiences, merging entertainment with consumer engagement. - **Affordable Living Initiatives:** Supermarkets are broadening their focus by creating pricing and marketing strategies that directly address affordability and budget-friendly living. - **Celebrity-driven Campaigns:** Brands are leveraging the popularity and influence of celebrities to amplify marketing campaigns and draw consumer attention to core brand values. ### Industries Being Reshaped - **Supermarket Industry:** Supermarkets are innovating with immersive experiences to enhance brand loyalty while emphasizing budget-conscious offerings. - **Event Planning Industry:** There is an emerging demand for creative event planning that merges brand promotion with consumer-centric experiences in unique settings. - **Fitness and Wellness Industry:** The collaboration with high-profile fitness personalities is driving new wellness narratives within consumer goods marketing strategies. ## Related on Trend Hunter - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Low-Cost Grocer Meal Kits](https://www.trendhunter.com/trends/feed-the-family-for-a-fiver-campaign.md) - [Back-to-School Retailer Discounts](https://www.trendhunter.com/trends/asda-mega-event-price-drop.md) - [Frozen Food Stock-Up Promotions](https://www.trendhunter.com/trends/asda-mix-match-4-for-498-deal.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Discount Retailer Promotions](https://www.trendhunter.com/trends/price-pounders-campaign.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md)