# Automatically-Expanding Phone Screens Vivo and Transsion are Planning the First Rollable Phone By Colin Smith | Published 2024-03-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rollable-screen-smartphone References: [dutchiee](https://www.dutchiee.tv/news/vivo-and-transsion-revolutionize-first-rollable-phones-in-2024/)  [Vivo and Transsion](https://www.trendhunter.com/trends/vivo-x-fold), two leading Chinese smartphone makers, are reportedly working on launching the world’s first consumer-available rollable screen smartphone by the end of 2024. The device is expected to feature a screen that can expand from 6.55 inches to 7.11 inches, a high resolution of 2296x1596 pixels, and a dual-sided display for notifications. This technology allows users to adjust the size of their display with a simple touch, offering more flexibility and convenience. The rollable smartphone from Vivo and Transsion is a premium product, as it will require advanced materials and components to achieve a smooth and seamless transition of the screen. The exact pricing and availability of the device are still unknown, but it is speculated that it will be launched in China first, followed by other markets. The rollable smartphone will compete with the foldable devices from [Samsung](https://www.trendhunter.com/trends/phantom-ultimate), which currently dominate the segment of flexible displays. Image Credit: Vivo, Transsion, Dutchiee ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 75% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Rollable Screen Smartphones:** Innovative smartphones with expanding screens offering enhanced display flexibility and user convenience. - **Dual-sided Displays:** Advanced technology allowing notifications on both sides of the smartphone screen for improved user engagement. - **Premium Rollable Devices:** High-end products featuring seamless screen transitions and cutting-edge materials for superior user experience. ### Industries Being Reshaped - **Smartphone Manufacturing:** Manufacturers developing cutting-edge devices with rollable screens to stay competitive in the dynamic mobile market. - **Display Technology:** Innovators exploring dual-sided displays for smartphones to enhance user interaction and engagement with mobile devices. - **Electronics Components:** Suppliers of advanced materials and components for premium rollable smartphones driving innovation in mobile device manufacturing. ## Related on Trend Hunter - [Rollable Phone Screen Patents](https://www.trendhunter.com/trends/huawei-rollable.md) - [Futuristic Rollable Smartphones](https://www.trendhunter.com/trends/phantom-ultimate.md) - [Expanding Rollable Display Smartphones](https://www.trendhunter.com/trends/lg-rollable.md) - [Foldable Chinese Smartphones](https://www.trendhunter.com/trends/vivo-x-fold.md) - [Innovative Size-Changing Phones](https://www.trendhunter.com/trends/motorola-rizr.md) - [Script-Like Foldable Display Screens](https://www.trendhunter.com/trends/rollable-flex.md) - [Rollable Multi-Screen Monitors](https://www.trendhunter.com/trends/thinkbook-plus-gen-6-rollable.md) - [Foldable Handheld Phones](https://www.trendhunter.com/trends/the-vivo-x-fold.md) - [Folding Multi-Display Smartphones](https://www.trendhunter.com/trends/tecno-phantom-vision-v.md)