# Sustainable Coffee Contests Tim Hortons is Introducing a Digital Way to Roll Up the Rim By Laura McQuarrie | Published 2020-02-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/roll-up-the-rim References: [newswire](https://www.newswire.ca/news-releases/roll-up-the-rim-to-win-r-2020-paper-digital-and-sustainable-884695270.html) & [rolluptherimtowin](http://www.rolluptherimtowin.ca) [Tim Hortons](https://www.trendhunter.com/trends/shenzhen) has been inviting customers to Roll Up the Rim for over three decades and it is now modernizing this contest in a way that allows for this action to be taken physically and digitally. This year's Roll Up the Rim contest kicks off in March and runs until April, where guests can participate in-person or digitally via the Tim Hortons app or website. To introduce this digital and sustainable way to play, Tim Hortons is giving [Tims](https://www.trendhunter.com/trends/valentims-cards) Rewards members additional rolls. For the sake of the environment, many coffee and tea lovers are frequenting their local coffee shops with reusable tumblers. Guests who visit Tim Hortons with a [reusable cup](https://www.trendhunter.com/trends/reusable-cup-giveaway) will be rewarded with three digital rolls during all four weeks of the contest. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Digitalized Contests:** The integration of digital platforms into traditional contests creates opportunities for increased participation and engagement. - **Sustainable Rewards Programs:** Providing incentives for customers to use reusable cups not only promotes environmental sustainability but also enhances brand loyalty. - **Mobile App Gamification:** Incorporating gamified elements into mobile apps can enhance the user experience and encourage continued usage. ### Who This Affects Most - **Coffee Retail:** Coffee retailers can leverage digital contests and sustainable rewards programs to attract and retain customers, while also promoting eco-conscious practices. - **Restaurant Technology:** Businesses in the restaurant technology industry have an opportunity to offer solutions that facilitate digital contests and mobile app gamification. - **Sustainability Consulting:** Sustainability consulting firms can provide guidance to coffee retailers and other industries on implementing sustainable rewards programs and eco-friendly initiatives. ## Related on Trend Hunter - [Nostalgic Cup Designs](https://www.trendhunter.com/trends/tim-hortons-vintage-cup.md) - [Playful Interactive Donut Contests](https://www.trendhunter.com/trends/battle-of-the-donuts.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [QSR Valentine's Day Promotions](https://www.trendhunter.com/trends/valentims-cards.md) - [Loyalty-Based Pastry Promotions](https://www.trendhunter.com/trends/timbits-days.md) - [Reusable QSR Food Containers](https://www.trendhunter.com/trends/reusable-tupperware.md) - [Motivational Takeaway Cups](https://www.trendhunter.com/trends/national-coffee-day-cups.md) - [Cafe Brand Musical Promotions](https://www.trendhunter.com/trends/tim-hortons-60th-anniversary.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md)