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# Cutting-Edge Lighting Collections
Roll & Hill Presents its Latest Handcrafted Light Collection

By Amy Duong | Published 2024-10-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/roll-hill
References: [design-milk](https://design-milk.com/roll-hills-new-collections-will-light-their-way-into-your-space/) & [rollandhill](https://www.rollandhill.com/collections/del-playa)

![Cutting-Edge Lighting Collections](https://cdn.trendhunterstatic.com/thumbs/549/roll-hill.jpeg)

[Roll & Hill](https://www.trendhunter.com/trends/customizable-lighting-fixtures) is a brand based in New York known for its progressive designs and on-demand pieces for the home. It has recently launched a new lighting collection that follows the same route along with some independent designers. The team taps various designers to create lighting that is timeless and progressive. It is all rooted in a rich materials palette committed to premium quality.

The capsule celebrates the brand's vision of creating modern and American-made designs. One of the highlights is the Del Playa light made with Jessica Helgerson. It is nostalgic with elements inspired by 70s California. All of the pieces nod to her childhood memories of frolicking on the Santa Barbara beaches. The light has [ceramic shades](https://www.trendhunter.com/trends/modern-bohemia) and [stems from turned oak](https://www.trendhunter.com/trends/bobine).

Image Credit: Roll & Hill

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 51% | Activity: 32% | Freshness: 30%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Handcrafted Lighting:** Handcrafted lighting emphasizes unique and artisanal designs that offer a personalized aesthetic in home decor.
- **Nostalgic Design Elements:** Nostalgic design elements tap into personal memories and cultural references, creating emotional connections with consumers.
- **On-demand Artistry:** On-demand artistry allows for customization and immediate production, aligning with consumer desires for bespoke and timely pieces.

### Industries Being Reshaped

- **Home Decor:** Home decor benefits from innovative lighting solutions that merge functionality with aesthetic appeal, enhancing living spaces.
- **Artisanal Craftsmanship:** Artisanal craftsmanship revives traditional techniques in modern design, appealing to consumers seeking authenticity and quality.
- **Custom Manufacturing:** Custom manufacturing supports the production of bespoke items, meeting the growing demand for personalized and unique products.

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