# Luxury Hunting Watches The Rolex Pro Hunter Lets You Track Animals in Style By Holger Mohr | Published 2009-04-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rolex-tuning-for-hunters-pro-hunter-is-enobling-rolex-watches References: [bjsonline](http://bjsonline.com/watches/) & [discoverprohunter](http://www.discoverprohunter.com/stoppress/) The British company Pro Hunter started in 2007 with the idea to make [Rolex](https://www.trendhunter.com/trends/rolex-submariner-desk-clock) watches hunting compatible. The watches were coated with PVD to make them black and inconspicuous. The idea is that the [black color prevents reflection](https://www.trendhunter.com/trends/classic-fusion-all-black-camo) of the sun, something that could easily frighten away an animal. But not only hunters are interested in the brand; successful public figures and celebrities like Bill Clinton and John Mayer have been seen wearing Pro Hunter-tuned Rolex watches. They are inspired by [designs of the 50s and 60s](https://www.trendhunter.com/trends/the-western-black-dial-cushion-watch) with their minimalism and leather or cloth bracelets. The prices are about twice as high as regular Rolexes, and each series is limited to 100 pieces. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Hunting-compatible Watches:** Creating watches specifically designed for hunting purposes, such as using PVD coating to prevent reflection and scare away animals. - **Luxury Celebrity Endorsements:** Popular public figures and celebrities, like Bill Clinton and John Mayer, boosting the demand for Pro Hunter-tuned Rolex watches. - **Retro Minimalistic Designs:** Inspiration from 50s and 60s aesthetics, incorporating minimalism and leather or cloth bracelets into Pro Hunter-tuned Rolex watches. ### Where This Applies - **Luxury Watch Industry:** Opportunity to cater to affluent customers seeking high-end hunting-compatible watches with unique designs and limited-edition releases. - **Hunting Equipment Industry:** Rise in demand for high-quality hunting accessories, including luxury watches, that combine functionality and style for avid hunters. - **Celebrity Endorsement Industry:** Potential for collaborations with celebrities to promote and endorse luxury products, establishing a connection between brands and consumers. ## Related on Trend Hunter - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Graphic-Detailed Luxe Timepieces](https://www.trendhunter.com/trends/slawn.md) - [Posh Platinum Timepiece Models](https://www.trendhunter.com/trends/rolex-perpetual-1908-platinum.md) - [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md) - [Cast Iron-Inspired Timepieces](https://www.trendhunter.com/trends/casio-pro-trek-prw69-series.md) - [Hip 90s Ski Watches](https://www.trendhunter.com/trends/snow-beach-bear-watch.md)