# Manly Military Timepieces The Rolex Projext X Stealth Watch Series is Inspired by the SBS By Meghan Young | Published 2011-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rolex-projext-x-stealth References: [uncrate](http://www.uncrate.com/men/style/watches/rolex-projext-x-stealth-watches/) & [projectxdesigns](http://www.projectxdesigns.com/stealth-series.html) Channel your inner James Bond and military man personas with the [Rolex](https://www.trendhunter.com/trends/rolex-submariner-desk-clock) Projext X Stealth watch. This luxurious yet heavy-duty timepiece is the manliest one that not only will you ever come across, but will ever need in your accessory arsenal. Inspired by the [SBS](https://www.trendhunter.com/trends/1906l-3), the legendary [British Royal Navy's](https://www.trendhunter.com/trends/killabrush) special forces unit, the Rolex Projext X Stealth watch definitely means business. Of course, with a price tag of 8,750 to 9,950 pounds (about $14,000 to $16,000), this isn't your typical military necessity. Rugged yet refined, the Rolex Projext X Stealth watch is available in either a satin silver or matte black carbon-coated case. Each piece also features a SBS 'Frog, Paddle and Parachute' Insignia and the motto 'By Strength & Guile.' The watch is an extremely limited edition, and only 28 of each design exists. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Luxury Military Timepieces:** The demand for high-end military-inspired watches presents an opportunity for luxury watch brands to create exclusive limited edition pieces. - **Special Forces Unit-inspired Watches:** Designing watches that take inspiration from special forces units can attract consumers who are interested in military history and their qualities like strength, resilience and toughness. - **Exclusivity in Luxury Watches:** The trend of creating ultra-exclusive watch designs appeals to high-end clients who want unique, statement pieces that communicate exclusivity and luxury. ### Where This Applies - **Luxury Watchmaking:** Luxury watchmakers can expand their market by creating limited edition military-inspired timepieces that are rugged yet refined for men with a taste for adventure and luxury. - **Military Apparel:** Military apparel and accessory companies that cater to fashion-conscious individuals can design practical, yet stylish watches that capitalize on the popularity of military timepieces. - **Luxury Fashion Retail:** Luxury fashion brands and retailers can increase their profit margins by partnering with high-end watchmakers to sell limited edition, luxury military timepieces that appeal to their clientele. ## Related on Trend Hunter - [Stealth Militant Timepieces](https://www.trendhunter.com/trends/luminox-navy-seal-4230-series.md) - [Stealthy Military Dive Watches](https://www.trendhunter.com/trends/luminox-navy-seal-military-dive-watch.md) - [Mission-Ready Mechanical Timepieces](https://www.trendhunter.com/trends/bremont-supermarine-s302-jet.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Stealthy Black Watches](https://www.trendhunter.com/trends/unimatic-x-maxfield.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Airplane Gauge Timepieces](https://www.trendhunter.com/trends/dango-specops-watch.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md)