# Swanky Sentimental Timepieces The Rolex Milgauss 'I Love You' Edition is an Amorous Accessory By Regan Canie | Published 2011-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rolex-milgauss-i-love-you1 References: [luxurylaunches](http://www.luxurylaunches.com/watches/rolex_milgauss_i_love_you_edition_is_customized_with_red_hearts_for_valentines_day.php) & [bamfordwatchdepartment](http://www.bamfordwatchdepartment.com/) If you have a special someone in your life that could use an insanely [opulent timepiece](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage) and the daily reminder of your warm and fuzzy feelings for them, the Rolex Milgauss 'I Love You' limited edition watch would make the perfect gift. The [Bamford Watch Department](https://www.trendhunter.com/trends/bamford-x-rburn-snoopy-b80-limitededition) created this beauty by using the wildly popular Rolex Milgauss model blended with a bevy of hearts to cover the face. Only ten watches have been manufactured for those Casanova's looking to cloak their loved one in a [luxury chronometer](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg) and it's strapped with a hefty $15,500 price tag. Be careful though, if you you let your loved one know that the Rolex Milgauss 'I Love You' edition also has a diamond hard protective finish, they might also ask for a pricey rock to compare. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Luxury Limited Edition Watches:** A trend in creating high-end timepieces with limited production runs and unique design elements, such as the Rolex Milgauss 'I Love You' Edition with its heart-covered face. - **Personalized Luxury Accessories:** A trend of incorporating sentimental or customized elements into luxury accessories, as seen in the Rolex Milgauss 'I Love You' Edition with its message of affection. - **Opulent Gift Giving:** A trend among extravagant gift givers to invest in luxurious and exclusive items, like the Rolex Milgauss 'I Love You' Edition, as a symbol of their affection. ### Where This Applies - **Watchmaking:** The watchmaking industry can capitalize on the trend of creating limited edition watches with unique and sentimental design elements, such as heart-covered faces, like the Rolex Milgauss 'I Love You' Edition. - **Luxury Goods:** The luxury goods industry can explore the trend of personalization by incorporating sentimental or customized elements into their products, similar to the message of affection in the Rolex Milgauss 'I Love You' Edition. - **Jewelry:** The jewelry industry can benefit from the trend of opulent gift giving by creating exclusive and luxurious items, like the Rolex Milgauss 'I Love You' Edition, that symbolize affection and extravagance. ## Related on Trend Hunter - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Curated High-End V-Day Collections](https://www.trendhunter.com/trends/valentines-day-gift-selection.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Posh Platinum Timepiece Models](https://www.trendhunter.com/trends/rolex-perpetual-1908-platinum.md) - [Bioluminescent Oceanic Timepieces](https://www.trendhunter.com/trends/zenith-defy-extreme-diver-topper-edition.md) - [Galaxy-Inspired Timepieces](https://www.trendhunter.com/trends/ur-100v-lightspeed.md) - [Collaborative Intricate Timepieces](https://www.trendhunter.com/trends/lvkv02-gmr-6.md) - [Chromatic Collaboration Timepieces](https://www.trendhunter.com/trends/mbf-mad1-time-to-love.md)