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# Lavish Exploratory Timepieces
Bamford Watch Department's Newest Version of the Rolex Explorer II

By Sarah Robson | Published 2012-05-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rolex-explorer-ii
References: [djproe.wordpress](http://djproe.wordpress.com/2012/05/08/bamford-watch-department-rolex-explorer-ii/) & [bamfordwatchdepartment](http://www.bamfordwatchdepartment.com/customise_rolex_explorer-ii.cfm)

The [Bamford Watch Department](https://www.trendhunter.com/trends/bamford-mayfair-20) has just released its latest version of the customized [Rolex](https://www.trendhunter.com/trends/the-impossible-collection) Explorer II watches. The Explorer Collection was first started in 1971 and has become a reliable timepiece for pioneers, polar explorers, and speleologists for decades.

This new version features a 42mm case, and to prove its durability it was tested on the Afghanistan battle fields on the wrist of a member of the [British Army](https://www.trendhunter.com/trends/bremont-hmaf-collection) for a six month period. The watch was returned with no damages, which shows how resistant it is to a variety of weather conditions and environments. Dashes represent the 3-6-9-hours, and the identifiable reversed triangle shows the 12-hour. This distinct watch comes to $10,000 and it comes with its guaranteed quality and dependable style.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 38% | Activity: 53% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Customized Timepieces:** The trend of personalized and customized timepieces is disrupting traditional watchmaking, providing opportunities for businesses to offer bespoke options to consumers.
- **Rugged Luxury:** The trend of rugged and durable luxury watches is disrupting the luxury watch industry, providing opportunities for businesses to create tough and reliable watches that still maintain a high-end aesthetic.
- **Tested Timepieces:** The trend of rigorously testing timepieces in extreme conditions is disrupting the watch industry, providing opportunities for businesses to prove the durability and reliability of their products.

### Industries Being Reshaped

- **Luxury Watchmaking:** The luxury watch industry must adapt to the trend of personalized and rugged timepieces, offering a wider range of options to consumers.
- **Military Watches:** The military watch industry can benefit from the trend of personalized and rugged timepieces, offering custom options for soldiers and other military personnel.
- **Adventure Gear:** The adventure gear industry can capitalize on the trend of rigorously tested timepieces, offering watches that can withstand extreme environments and weather conditions for explorers and adventurers.

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