# Lingerie Brand Timepieces A Victoria's Secret Rolex Explorer I Will Be Auctioned Off for Charity By Laura McQuarrie | Published 2014-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rolex-explorer-i References: [luxurylaunches](http://luxurylaunches.com/auctions/a-unique-rolex-explorer-watch-for-victoria-secret-goes-under-hammer-for-a-charitable-cause.php) & [charitybuzz](https://www.charitybuzz.com/catalog_items/547014?preview=1) In support of cancer research, a special [Victoria's Secret](https://www.trendhunter.com/trends/regina-miracle-international) edition of the [Rolex](https://www.trendhunter.com/trends/the-impossible-collection) Explorer I will be auctioned off, estimated to raise a total of $30,000. Rolex watches can often be spotted on the Victoria's Secret angels, but this watch will be up for grabs for even those who haven't earned their wings. The watch is one-of-a-kind and features a 39mm water-resistant case on a dark Diamond Like Carbon (DLC) coating. Victoria's Secret's iconic pink colors and logo make an appearance on both the watch face and back. The watch is currently up for bidding on [Charity Buzz](https://www.trendhunter.com/trends/irn-bru), with four bids for the watch and the highest being $9,000 so far. Bidding will continue until the end of July. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Charity Auctions:** Disruptive innovation opportunity: Develop an online platform that specializes in hosting charity auctions to raise funds for different causes. - **Brand Collaborations:** Disruptive innovation opportunity: Create partnerships between luxury brands and charitable organizations to create limited edition products, increasing brand exposure and raising funds for charity. - **Luxury Fashion for a Cause:** Disruptive innovation opportunity: Establish a luxury fashion brand that specifically focuses on creating high-end products for charitable causes, appealing to socially-conscious consumers. ### Where This Applies - **Online Auction Platforms:** Disruptive innovation opportunity: Develop a next-generation online auction platform that incorporates features like live bidding, secure payment systems, and transparent donation tracking. - **Luxury Fashion:** Disruptive innovation opportunity: Integrate sustainable and charitable initiatives into luxury fashion brands to create positive social impact while maintaining exclusivity and luxury branding. - **Nonprofit Fundraising:** Disruptive innovation opportunity: Utilize technology and digital marketing strategies to optimize nonprofit fundraising efforts, engaging a wider audience and generating higher donations. ## Related on Trend Hunter - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Elegant Metallic Timepieces](https://www.trendhunter.com/trends/breitling-chronomat-automatic-36.md) - [Posh Platinum Timepiece Models](https://www.trendhunter.com/trends/rolex-perpetual-1908-platinum.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Posh Pink-Hued Timepieces](https://www.trendhunter.com/trends/tudor-pink-black-bay-chronograph.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [Rare Rally Prize Watches](https://www.trendhunter.com/trends/cartier-cheich.md) - [Edelweiss Flower-Inspired Limited-Edition Timepieces](https://www.trendhunter.com/trends/limitededition-timepiece.md)