# $4,120 Canine Collars This Rolex Dog Collar is a Premium Product for Punctual Pets By Olivia123 | Published 2011-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rolex-dog-collar References: [odditycentral](http://www.odditycentral.com/news/rolex-collar-makes-border-terrier-a-real-watchdog.html#more-24970) & [luxurylaunches](http://www.luxurylaunches.com/pets/a_dog_collar_with_a_rolex_watch_is_the_ultimate_pet_accessory_for_a_pooch.php) If your pup is loafting and lazy, this [Rolex](https://www.trendhunter.com/trends/the-impossible-collection) dog collar could be the perfect punctual product to make them prompt When precious pooch Smike's seventh birthday was approaching, owner Karen Denney knew she had to find the perfect gift that would "bow-wow" him. Alisone Jones, a [luxury pet product](https://www.trendhunter.com/trends/giobagnara) designer, helped Karen get the gift of Smike's dreams -- a glitzy Rolex dog collar. The extravagant pup piece is valued at $4,120 and is made out of luxury leather and glammified gold. The centerpiece of this blinged-out band is of course, a Rolex watch; now little Smike can time his prances through the parks and be home in time for kibble. This Rolex dog collar is a luxurious product to keep pups prompt. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Luxury Pet Products:** The market for high-end pet products is growing, providing an opportunity for designers to create premium and extravagant pet accessories. - **Smart Pet Wearables:** With the rise of wearables, creating high-tech pet products like GPS trackers and fitness monitors can be a lucrative disruptive innovation opportunity. - **Personalized Pet Accessories:** As consumers continue to humanize their pets, there is a growing demand for personalized pet accessories like collars, leashes, and clothing with custom designs and monograms, creating a disruptive innovation opportunity for entrepreneurs. ### Where This Applies - **Pet Accessories Industry:** The pet accessories industry can take advantage of the growing demand for luxurious, high-tech and personalized pet products. - **Luxury Fashion Industry:** Premium designers can expand their portfolio by creating upscale pet accessories for those who are willing to pay premium prices for their furry friends' accessories. - **Wearable Technology Industry:** The wearable technology industry can expand its market by developing intelligent pet tracking devices that help owners monitor their pets' activities and locations. ## Related on Trend Hunter - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Luxury Monogram Doghouses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk.md) - [Luxury Dog Accessories](https://www.trendhunter.com/trends/celine-1.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [AI Canine Health Collars](https://www.trendhunter.com/trends/cotons-ai-lifetrack-collar.md)