# Role Play Fashion Naomi Watts Channels Her Inner Drama Queen For New York Times By Nika Kubiak | Published 2009-05-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/role-playing-fashion-naomi-watts-channels-her-inner-drama-queen-for-new-yor References: [nytimes](http://www.nytimes.com/slideshow/2008/09/04/magazine/20080907-NAOMI_9.html) Naomi Watts brilliantly portrays [nine incarnations](https://www.trendhunter.com/trends/shapes-we-take) of drama in a fashion spread for The New York Times magazine, playing a different role and taking on a new image in each photo. The movie star acts out the scripted fashion of Yves Saint Laurent, Manolo Blahnik, Jimmy Choo, Lanvin, Proenza, Prada, Donna Karen, Dolce & Gabbana, Michael Kors, Ralph Lauren, [Christian Dior](https://www.trendhunter.com/trends/dior-2024-campaign) and others. Once again, Maciek Kobielski's photography creates a new and unique relationship between the world of [fashion and film](https://www.trendhunter.com/trends/the-tiger), creating an Oscar worthy editorial that is hard to forget. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 76% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Dramatic Fashion:** Opportunity for brands to use dramatic and theatrical fashion displays to capture attention and evoke emotion. - **Role Play Marketing:** Use of role-playing tactics in marketing to showcase different products and brand identities. - **Celebrity Endorsement:** Capitalizing on celebrity endorsements by utilizing them in creative, captivating photographic and video marketing campaigns. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for fashion brands to use dramatic fashion displays to capture customer attention. - **Marketing and Advertising:** Opportunity to incorporate more creative and unique role-playing tactics into marketing campaigns. - **Photography and Videography:** Opportunity to use creative and imaginative concepts in photographic and video marketing campaigns, utilizing role-playing and celebrity endorsements. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)