# Dippable Waffle-Shaped Pretzels Frito-lay Has Just Added the New Rold Gold Waffle Pretzels By Katherine Pendrill | Published 2024-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rold-gold-waffle-pretzels References: [brandeating](https://www.brandeating.com/2024/03/frito-lay-releases-new-rold-gold-waffle-pretzels.html)  Frito-Lay is expanding its snack empire to include new Rold Gold Waffle Pretzels, which is the latest edition to the brand's popular [Rold Gold pretzel lineup](https://www.trendhunter.com/trends/buffalo-seasoned-pretzel-twists). Perfect for your next party, the new Rold Gold Waffle Pretzels offer a fresh twist on a classic snack. The new Rold Gold Waffle Pretzels consist of perfectly salted pretzels in the [round lattice shape of a waffle](https://www.trendhunter.com/trends/bitesized-waffles). The flat waffle surface makes the pretzels perfect for dipping. In fact, Frito-Lay intended for the pretzels to pair with its new Tostitos Spicy Queso, which is a spicy cheese sauce. Both the new Rold Gold Waffle Pretzels and Tostitos Spicy Queso are available now from retailers nationwide. The Rold Gold Waffles come in 16-oz bags and 3.5-oz bags, while the Tostitos Spicy Queso comes in a 15-oz jar. Image Credit: Frito-Lay ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 82% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Waffle-shaped Snacks:** Introducing waffle-shaped pretzels adds a unique twist to the classic snack experience. - **Snack Pairing Innovation:** Creating snack combinations like waffle pretzels with spicy queso opens up new flavor possibilities. - **Retail Expansion Strategy:** Expanding snack offerings to include waffle pretzels and spicy queso taps into diverse consumer preferences. ### Sectors Adopting This - **Snack Food Industry:** Innovating with waffle-shaped pretzels presents opportunities for new product launches within the snack food sector. - **Food Retail Industry:** Exploring snack pairing innovations can enhance the product mix and customer experience in food retail outlets. - **Consumer Packaged Goods Industry:** Expanding retail presence with unique products like waffle pretzels and spicy queso can drive growth in the CPG industry. ## Related on Trend Hunter - [Sugary Collaboration Pretzel Snacks](https://www.trendhunter.com/trends/rold-gold-selects-auntie-annes.md) - [Pretzel-Shaped Cheese Puffs](https://www.trendhunter.com/trends/cheetos-prezels.md) - [Well-Seasoned Pretzel Cracker Snacks](https://www.trendhunter.com/trends/seasoned-pretzels.md) - [Waffle-Flavored Potato Fries](https://www.trendhunter.com/trends/maple-city-waffle.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Dip-Flavored Corn Chips](https://www.trendhunter.com/trends/fritos-queso-flavor-twists.md) - [Pizza-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/filled-pretzel-nuggets.md) - [QSR Chicken Brand Snacks](https://www.trendhunter.com/trends/waffle-potato-chips.md) - [Crispy Cheesy Waffles](https://www.trendhunter.com/trends/cheesy-waffle.md)