# AR Piano Previews Roland AR Helps Shoppers Find the Right Piano with Augmented Reality By Laura McQuarrie | Published 2023-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/roland-ar References: [adweek](https://www.adweek.com/brand-marketing/roland-lets-shoppers-view-pianos-in-ar-before-making-a-purchase/)  Augmented reality empowers consumers to shop with confidence by allowing them to visualize how large investment pieces will look in their own homes before making a purchase, and Roland AR is geared specifically to pianos. This immersive AR experience helps to eliminate uncertainty, enabling shoppers to make informed decisions and create spaces that truly reflect their preferences and needs. Created by British AR firm Plop, Roland AR can be found on Roland’s site and authorized retailer product pages, and interacting with the technology allows shoppers to see true-to-scale 3D replicas of Roland’s pianos in their interior spaces. AR bridges the gap between online shopping and the physical showroom, and seeing a virtual piano in their real home has the potential to reduce the apprehension associated with a significant home investment. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 73% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **AR Shopping:** Augmented reality empowers consumers to visualize large investment pieces in their own homes before making a purchase, reducing uncertainty and enabling informed decisions. - **Immersive AR Experience:** Roland AR provides shoppers with a true-to-scale 3D replica of pianos in their own homes, creating a virtual showroom experience. - **Eliminating Apprehension:** Seeing a virtual piano in their real home has the potential to reduce the apprehension associated with a significant home investment. ### Sectors Adopting This - **E-commerce:** AR shopping technology brings a new level of confidence to online shoppers and bridges the gap between the digital and physical shopping experience. - **Furniture:** Immersive AR experiences like Roland AR can revolutionize the way customers shop for furniture, allowing them to see how pieces will look and fit in their homes. - **Home Decor:** Augmented reality tools such as Roland AR offer consumers the ability to personalize their spaces with furniture and decor that truly reflect their preferences and needs. ## Related on Trend Hunter - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AR-Powered Furniture Lenses](https://www.trendhunter.com/trends/google-search-2.md) - [Experiential Music Stores](https://www.trendhunter.com/trends/roland-store.md) - [AR-Powered Shopping Apps](https://www.trendhunter.com/trends/walmart-5.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AR-Powered Furniture Visualizers](https://www.trendhunter.com/trends/ikea-kreativ.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md)