# Economical Smart Telvisions The TCL Roku TV Delivers Slick Simplicity at a Low Price By Meghan Young | Published 2015-02-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/roku-tv References: [cnet](http://www.cnet.com/products/tcl-40fs4610r-roku-tv/) & [tclusa](http://www.tclusa.com/roku) The [TCL](https://www.trendhunter.com/trends/qled-tvs) [Roku TV](https://www.trendhunter.com/trends/tcl-s-series-soundbars) is perhaps one of the cheapest Smart TVs on the market and yet also one of the highest performing. Sleek and simple in both style and function, it provides people with a convenient and comprehensive experience on a variety of levels. At its core, the TCL Roku TV boasts a user-friendly interface that puts apps and streaming video on the same plane as regular TV. Although it doesn't provide the best image or have an Ethernet port at all, [Cnet](https://www.trendhunter.com/trends/smartphonetosatellite) writes, "The best smart-TV suite combined with extremely aggressive pricing makes the TCL Roku TV a phenomenal value despite its so-so picture quality." Of course, consumers are willing to make some trade-offs if the price is right. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Affordable Smart TV:** Opportunity for manufacturers to create and market cost-friendly smart TVs without compromising functionality to attract more price-conscious consumers. - **Simplified User Interface:** Potential for app and streaming video integration, like the TCL Roku TV, to become a standard for other smart TV providers to improve and streamline the user experience. - **Value-oriented Pricing:** Possibility for businesses to create partnerships such as TCL and Roku, to innovate more affordable and competitive smart TV options for consumers. ### Who This Affects Most - **Consumer Electronics:** Opportunity for companies in the consumer electronics industry to build and manufacture nimble and user-friendly smart TVs with budget-conscious pricing that maintain high performance. - **Streaming Services:** Possibility for streaming services to collaborate with smart TV manufacturers to standardize smoother user experiences with apps and streaming video integration that foster viewer engagement. - **Retail:** Opportunity for retailers to offer more cost-effective smart TV options to attract and retain customers in the competitive tech marketplace. ## Related on Trend Hunter - [OLED Smart TVs](https://www.trendhunter.com/trends/sharp-aquos.md) - [Low-Cost Living Room Soundbars](https://www.trendhunter.com/trends/tcl-s-series-soundbars.md) - [Branded Streaming TVs](https://www.trendhunter.com/trends/roku-2.md) - [Pro-Grade Streaming Device TVs](https://www.trendhunter.com/trends/roku-pro-series-tvs.md) - [Advanced UHD Streaming TVs](https://www.trendhunter.com/trends/tcl-s4-with-fire-tv.md) - [Dual-Screen Smart TVs](https://www.trendhunter.com/trends/telly-tv.md) - [Advanced TV Displays](https://www.trendhunter.com/trends/qled-tvs.md) - [Affordable Smart TVs](https://www.trendhunter.com/trends/hisense.md) - [Affordable Wide Smart Televisions](https://www.trendhunter.com/trends/4k-smart-tv.md)