# Integrated Streamed Sports Platform Roku Launches a New Sports-Centric Content on the Home Screen By Amy Duong | Published 2022-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/roku-3 References: [theverge](https://www.theverge.com/2022/11/10/23451063/roku-new-sports-section-home-screen)  Roku plans to launch a new section that functions similar to "what to watch" and the "featured free" that helps users navigate new content. The same strategy is now applied to sports as a new sports hub makes its way onto the Roku home screen. It also “integrates live and upcoming sports across the Roku platform and introduces a centralized location for sports content.” It will feature different sports leagues and the company states in a press release, “Sports-related content from supported channels will be available during the season(s) of the sports leagues they air [...] deeper, more convenient integration of sports within other platform features, such as Roku Search, Roku Voice, Sports Zone, and more.” Image Credit: Roku ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 5% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Centralized Sports Hub:** Opportunity for sports streaming platforms to integrate with a centralized hub for a more user-friendly experience. - **Sports League Integration:** Opportunity for sports leagues to collaborate with streaming platforms to increase visibility and accessibility. - **Advanced Platform Features:** Opportunity for streaming platforms to enhance user experience by incorporating advanced features such as voice commands and personalized recommendations. ### Who This Affects Most - **Sports Streaming Platforms:** Sports streaming platforms can use the centralized hub to offer a better user experience and attract more viewers. - **Sports Leagues:** Sports leagues can partner with streaming platforms to leverage their user base and increase visibility of their content. - **Streaming Platform Providers:** Streaming platform providers can enhance their offerings by incorporating advanced features and creating a more sophisticated user experience. ## Related on Trend Hunter - [Free-of-Charge Live Sports Channels](https://www.trendhunter.com/trends/roku-sports-channel.md) - [Sports Streaming Additions](https://www.trendhunter.com/trends/tsn-on-roku.md) - [Live Streamed Sports Games](https://www.trendhunter.com/trends/sunday-leadoff.md) - [Home Security System Upgrades](https://www.trendhunter.com/trends/rokus-new-updates.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Streaming Brand Trivia Games](https://www.trendhunter.com/trends/roku-weekly-trivia.md) - [Advanced TV-Focused Hardware](https://www.trendhunter.com/trends/roku-1.md) - [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md) - [Branded Streaming TVs](https://www.trendhunter.com/trends/roku-2.md)