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# Fashion-Forward Gym Wear
The Roksanda x lululemon Collection is Perfect for Fans of Athleisure

By Grace Mahas | Published 2019-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/roksanda-x-lululemon
References: [refinery29](https://www.refinery29.com/en-ca/youll-want-to-wear-roksanda-x-lululemon-in-out-of-the-gym) & [shop.lululemon](https://shop.lululemon.com/p/lululemon-x-roksanda/Inner-Expanse-Infinity-Coat/_/prod9600714?color=42939)

Consumers looking to purchase avant-garde and unique pieces to wear while working out or running errands should consider the new [Roksanda](https://www.trendhunter.com/trends/roksanda-1) x lululemon collection that fuses form and function to high-quality gym wear.

The collaboration includes the Inner Expanse Infinity Coat, a jacket that's "as multifaceted as you are" and includes a coat, puffer, and vest; the Break New Ground Tights, leggings that are high-quality and boasts smooth bonded seams for comfort; and the Face Forward Skir, a limited-edition piece that combines strength with feminine aesthetic and can be worn over tights after workouts. Other notable items in the Roksanda x lululemon collection includes a sports bra, onesie, and running shorts -- to name a few.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 93% | Activity: 80% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Avant-garde Gym Wear:** Disruptive innovation opportunity: Collaborate with high-end fashion designers to create unique and stylish gym wear that combines form and function.
- **Multi-functional Outerwear:** Disruptive innovation opportunity: Develop versatile outerwear that can be transformed into different styles, such as a coat, puffer, and vest, to cater to diverse consumer preferences.
- **Limited-edition Athleisure:** Disruptive innovation opportunity: Release limited-edition athleisure pieces that merge strength and feminine aesthetics, appealing to consumers looking for unique and exclusive workout outfits.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunity: Combine fashion and athletic wear expertise to create a new line of avant-garde gym wear that sets trends in the industry.
- **Outerwear Manufacturing:** Disruptive innovation opportunity: Innovate in outerwear manufacturing by developing multi-functional pieces that offer consumers more options and versatility.
- **Athleisure Retail:** Disruptive innovation opportunity: Curate and sell limited-edition athleisure collections that bring together fashion-forward designs and high-quality gym wear to attract niche consumer segments.

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