# Elegant Concrete Retailers The Roksanda Ilincic Store by Adjaye Associates Lets Colors Pop By Jana Pijak | Published 2014-06-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/roksanda-ilincic-store References: [frameweb](http://www.frameweb.com/news/roksanda-ilincic-store-by-adjaye-associates) & [editphoto.net](http://www.editphoto.net/) The [Roksanda Ilincic Store](https://www.trendhunter.com/trends/roksanda-1) by [Adjaye Associates](https://www.trendhunter.com/trends/princeton-university-art-museum) combines sleek, concrete finishes with the designer's visually vivid garments. A backdrop of clean lines and stone textures serves as the perfect backdrop for the "bold colour and material combinations, clean lines and playful patterns that characterize the work of the Serbian-born fashion talent." Located in central London, the Roksanda Ilincic Store by Adjaye Associates is finished with "[rough, layered concrete slats](https://www.trendhunter.com/trends/concrete-amsterdam), contrasting the interior's composite marble floor that has been laid in a herringbone pattern." These neutral finishes are combined with rose gold stainless steel racks and interior columns that add a jewel-like touch to the modernist interior. Mixing neutrals with bold metallic accents, this retail space is reflective of fashion designer Roksanda Ilincic's artfully elegant style. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Sleek Concrete Finishes:** The use of sleek concrete finishes in retail spaces provides a minimalist backdrop for vibrant designs. - **Bold Material Combinations:** Combining contrasting materials, such as rough concrete and composite marble, creates visual interest in retail spaces. - **Jewel-like Metallic Accents:** Using rose gold stainless steel racks and interior columns adds a touch of luxury to modernist retail interiors. ### Where This Applies - **Fashion Retail:** Fashion retailers can incorporate sleek concrete finishes and bold material combinations in their store designs to create visually striking spaces that enhance the shopping experience. - **Interior Design:** Interior designers can experiment with jewel-like metallic accents to add an element of luxury and sophistication to modernist spaces. - **Architecture:** Architects can explore the use of contrasting materials, such as rough concrete and composite marble, to create visually dynamic and captivating retail environments. ## Related on Trend Hunter - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Bio-Concrete Retail Screens](https://www.trendhunter.com/trends/bioconcrete.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md)