# Healthy Coffee-Alternative Pods Rokit Pods' Launched Five New Organic and Tasty Flavors By Grace Mahas | Published 2019-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rokit-pods1 References: [rokitpods](https://rokitpods.com/) & [rokitpods](https://rokitpods.com/) [Rokit Pods](https://www.trendhunter.com/trends/wellness-coffees), a UK-based company known for introducing organic, super healthy [Nespresso](https://www.trendhunter.com/trends/cafepod-black-velvet-coffee-pods)-compatible pods, just announced the launch of its five new tasty flavors including: 'Matcha & Cacao,' 'Matcha & Turmeric,' 'Barley Coffee,' 'Hotter Chocolate,' and 'Turmeric Delight.' The organic coffee-alternative pods were created to deliver give consumers a convenient and easy way to start their day on a healthy note. The new launch was part of a long-term rebrand that also included releasing CBD products. Rokit Pods was chosen in 2018 as one of '[PepsiCo](https://www.trendhunter.com/trends/alvalle-gazpacho) Nutrition Greenhouse' business. The chosen businesses receive a business accelerating grant and to work with PepsiCo's specialized mentors across all business development. “The new rebrand gives us a more solid foundation to build from, and really enhances its visual presence across the board,” said founder, Scott Markham. Rokit Pods' next plans are to deliver its super healthy Nespresso-compatible coffee alternatives to stores, offices, and homes. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Coffee-alternative Pods:** Disruptive innovation opportunity: Developing more flavors and variations of organic coffee-alternative pods to cater to different taste preferences and dietary needs. - **Cbd-infused Coffee-alternative Pods:** Disruptive innovation opportunity: Incorporating CBD into coffee-alternative pods to tap into the growing market of CBD-infused products and offer a unique wellness experience. - **Convenient and Healthy Morning Rituals:** Disruptive innovation opportunity: Creating products that provide convenient and nutritious morning rituals for time-conscious consumers who prioritize health and wellness. ### Where This Applies - **Beverage and Coffee Industry:** Disruptive innovation opportunity: Developing innovative coffee-alternative products that can cater to the changing preferences of health-conscious consumers. - **Wellness and Functional Foods Industry:** Disruptive innovation opportunity: Integrating coffee-alternative pods into the wellness and functional foods industry to offer convenient and nutritious options for those seeking healthier alternatives. - **CBD and Cannabis Industry:** Disruptive innovation opportunity: Exploring the intersection of CBD and coffee alternatives to tap into the growing market of CBD-infused beverages and wellness products. ## Related on Trend Hunter - [Ready-to-Drink Wellness Coffees](https://www.trendhunter.com/trends/wellness-coffees.md) - [Organic Own-Brand Coffee Pods](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods.md) - [Intense London Roaster Coffees](https://www.trendhunter.com/trends/cafepod-black-velvet-coffee-pods.md) - [Decaffeinated Espresso Coffee Pods](https://www.trendhunter.com/trends/decaf-supercharger-espresso.md) - [Beanless Coffee Pods](https://www.trendhunter.com/trends/coffee-free-coffee.md) - [Iced Coffee Pods](https://www.trendhunter.com/trends/cafepod.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md)