# Beneficial Beverage Coffee Pods Rokit Pods are Available in Three Varieties By Michael Hemsworth | Published 2018-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rokit-pods References: [foodbev](https://www.foodbev.com/news/uk-tea-and-coffee-pod-start-up-rokit-pods-reveals-brand-refresh/) & [rokitpods](https://rokitpods.com) [Coffee pods](https://www.trendhunter.com/trends/stone-creek-coffee-escape-pods) are maintaining popularity thanks to the ultra-convenient profile they boast, which is seeing new products like Rokit Pods be introduced to offer an alternative option for health-conscious consumers. Recently rebranded and coming in three varieties, the pods are positioned as a functional beverage product for consumers seeking a healthier option in place of mainstream options. The pods are available in Yerba Mate, Matcha Green Tea and Ultimate Coffee options, which can all be brewed at your convenience in [Nespresso](https://www.trendhunter.com/trends/cafepod-black-velvet-coffee-pods) machines. The Rokit Pods come as a convenient wellness product that speaks to the increasing need for simplified ways for consumers to access alternative foods and beverages. The brand has sights set on adding new flavors to the lineup in the near future as well as creating [fully compostable pods](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods) to minimize its carbon footprint. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Beverage Pods:** The popularity of coffee pods has paved the way for alternative beverage pods, providing health-conscious consumers with convenient options. - **Functional Beverage Products:** Functional beverage products like Rokit Pods offer a healthier alternative to mainstream options, catering to consumers' desire for wellness-focused choices. - **Simplified Access to Alternative Foods and Beverages:** The increasing need for simplified ways to access alternative foods and beverages creates opportunities for products like Rokit Pods to provide convenient and accessible options. ### Sectors Adopting This - **Beverage Manufacturing:** The beverage manufacturing industry can capitalize on the trend of alternative beverage pods by expanding their product lines to include healthier options. - **Wellness and Functional Foods:** The wellness and functional foods industry can tap into the demand for functional beverage products by developing innovative and health-focused offerings. - **Sustainable Packaging:** The sustainable packaging industry has the opportunity to collaborate with brands like Rokit Pods to create fully compostable pods, addressing the growing concern for environmental sustainability. ## Related on Trend Hunter - [Ready-to-Drink Wellness Coffees](https://www.trendhunter.com/trends/wellness-coffees.md) - [Organic Own-Brand Coffee Pods](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Iced Coffee Pods](https://www.trendhunter.com/trends/cafepod.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Mushroom Coffee Pods](https://www.trendhunter.com/trends/bright-cups.md) - [Intense London Roaster Coffees](https://www.trendhunter.com/trends/cafepod-black-velvet-coffee-pods.md) - [Mushroom-Enhanced Coffee Capsules](https://www.trendhunter.com/trends/organo.md) - [At-Home Coffee Pod Makers](https://www.trendhunter.com/trends/coffee-pod-maker.md)