# Memory-Making AR Experiences Rokid Celebrated Dads This Father's Day with AR & AI By Laura McQuarrie | Published 2024-06-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rokid-fathers-day References: [en.prnasia](https://en.prnasia.com/releases/global/honoring-every-father-rokid-recreates-warm-moments-with-ai-and-ar-technologies-451010.shtml) & [youtube](https://www.youtube.com/watch?v=mnjqVnvQ4t8&ab_channel=Rokid)  To celebrate fathers and father figures on Father's Day, [Rokid](https://www.trendhunter.com/trends/highprofile-marketing-event) tapped into the power of AR and AI technology to allow people to relive the best years of their lives, recreating cherished memories with immersive detail and emotional resonance via [augmented reality glasses](https://www.trendhunter.com/trends/international-smart-glasses). Three pairs of fathers and their children got to use Rokid AR glasses to transcend time and space to revisit golden years by dynamically bringing old photos to life in a new dimension. While one family looked back upon a middle-aged father's quiet dedication to his family, another spotlighted an elderly father's resilience through life's changes. The immersive experiences allowed fathers to see themselves as young men again, made possible with the new-generation spatial computing kit [AR Lite](https://www.trendhunter.com/trends/ar-lite) released by Rokid in 2024. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 71% | Activity: 92% | Freshness: 24% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **AI-powered Memory Recall:** Artificial intelligence technologies enable more personalized and emotionally engaging experiences by bringing past memories to life. - **Immersive Family Engagement:** Augmented reality creates new ways for families to connect by offering immersive experiences that bridge generational gaps. - **Spatial Computing Advancements:** The latest developments in spatial computing enhance the functionality and accessibility of AR devices, providing richer interactive possibilities. ### Industries Being Reshaped - **Augmented Reality:** The augmented reality industry is evolving to provide more immersive and emotionally resonant experiences for users. - **Artificial Intelligence:** Innovations in AI are leading to more sophisticated applications that enhance personal and emotional connections in digital experiences. - **Consumer Electronics:** Next-generation consumer electronics, like AR glasses, are revolutionizing how people interact with digital content and relive memories. ## Related on Trend Hunter - [Spatial Computing Glasses](https://www.trendhunter.com/trends/ar-lite.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [AI-Powered Augmented Reality Glasses](https://www.trendhunter.com/trends/rokid-max-2.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [AI-Packed Smart Glasses](https://www.trendhunter.com/trends/rayneo-x3-pro.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Metaverse Father's Day Campaigns](https://www.trendhunter.com/trends/fathers-day-campaign.md) - [AI-Powered AR Eyewear](https://www.trendhunter.com/trends/AI-powered-AR-eyewear.md) - [International Smart Glasses Upgrades](https://www.trendhunter.com/trends/international-smart-glasses.md)