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# Ridiculous Real Estate Photos - Rojkind Arquitectos' Creations are Beautiful

By Christina Butty | Published 2009-07-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rojkind-arquitectos-beautiful
References: [dezeen](http://www.dezeen.com/2009/07/27/gimme-shelter-by-rojkind-arquitectos-for-ordos-100/#more-35532) & [rojkindarquitectos](http://www.rojkindarquitectos.com/)

Designed for inner Mongolia, China, is this house based on traditional cave dwellings.

Created by Rojkind Arquitectos, the residence is submerged in the ground, copying a Mexican practice. The basic logic behind these constructions is to provide shelter from a harsh climate.

It’s questionable whether the photos posted sell the place well. What sane person would purchase a home with tigers roaming around and neighbours who use their bow and arrows pointed at the home in question? While the building itself looks nice, the neighbourhood seems questionable. Monks and all, I’m not sure I’d take a chance on it.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 89% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Architecture:** Opportunity for innovative architects to design eco-friendly and climate-responsive structures.
- **Authentic Cave Dwellings:** Growing market for unique and unconventional housing options inspired by traditional cave dwellings.
- **Experiential Real Estate Marketing:** Potential for real estate agents to create immersive and visually stunning marketing experiences.

### Where This Applies

- **Architecture:** Architecture firms can explore sustainable design practices and create unique housing concepts.
- **Real Estate:** Real estate developers can tap into the market for unconventional and experiential living spaces.
- **Marketing:** Marketing agencies can help real estate agents create engaging and visually appealing marketing campaigns.

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