# Double-Distilled Alcoholic Beverages The Rogue Dead Guy Whiskey is Made by a Beer Brewery By Meghan Young | Published 2014-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rogue-dead-guy-whiskey References: [uncrate](http://uncrate.com/stuff/rogue-dead-guy-whiskey/) & [rogue](http://www.rogue.com) The Rogue Dead Guy Whiskey involves the next evolution of beer brewers around the world. As spirit distillers enter into beer territory so too are [beer brewers entering theirs](https://www.trendhunter.com/trends/buffalo-trace-experimental-collection-26). Made using the same three malts as the label's legendary Dead Guy Ale, which gives it a full-bodied palate with fruity accents and a long spicy hop finish, the Rogue Dead Guy Whiskey is a great alternative to more iconic brands and traditional recipes. Distilled twice through [copper pot stills](https://www.trendhunter.com/trends/copenhagen-distillery-whisky-rare-no4), the Rogue Dead Guy Whiskey is then [aged in American oak barrels](https://www.trendhunter.com/trends/double-oak-bourbon) for three months before bottling. Foregoing the deep reddish amber hue that the beer is known to have, this whiskey has a lighter coloring that is more in line with the spirit. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Distilled Beverages:** Craft breweries are expanding into the distilling industry, creating innovative alcoholic beverages that combine the best of both worlds. - **Cross-industry Collaborations:** Distilleries and breweries are collaborating to create unique products, leveraging their expertise and resources to disrupt traditional beverage categories. - **Alternative Brands and Flavors:** Consumers are seeking out alternative alcoholic beverage brands and flavors, driving the demand for innovative and unique offerings. ### Where This Applies - **Craft Beer Industry:** Craft breweries have the opportunity to venture into the distilling industry and create craft distilled beverages that appeal to a wider audience. - **Distilling Industry:** Distilleries can collaborate with breweries to create innovative and unique alcoholic beverages, expanding their product range and attracting new consumers. - **Alcoholic Beverage Industry:** The demand for alternative brands and flavors presents an opportunity for businesses to introduce disruptive innovations in the alcoholic beverage industry. ## Related on Trend Hunter - [Beer-Infused Malt Whiskeys](https://www.trendhunter.com/trends/malt-whiskeys.md) - [Hoppy Single Malt Whiskeys](https://www.trendhunter.com/trends/hoppy-single-malt-whiskey.md) - [Collaboration Water Brand Whiskeys](https://www.trendhunter.com/trends/whistlepig-gravestock.md) - [Oak-Aged Whiskey Spirits](https://www.trendhunter.com/trends/double-oaked-rye-whiskey-batch-1.md) - [Complex Batch Whiskeys](https://www.trendhunter.com/trends/redwood-empire.md) - [Beer Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/roe-co-coffee-stout-cask-finish.md) - [Collaborative Malt Whiskeys](https://www.trendhunter.com/trends/foundry-distilling-co.md) - [Brandy Barrel Aged Whiskeys](https://www.trendhunter.com/trends/barrel-aged-whiskey.md) - [Wine-Flavored Whiskeys](https://www.trendhunter.com/trends/westward-whiskey.md)