# Skeleton-Branded Booze 'Rogue Dead Guy Ale' has a Taste to Die For By Vittoria Natarelli | Published 2010-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rogue-dead-guy-ale References: [uncrate](http://www.uncrate.com/men/culture/drinks/rogue-dead-guy-ale/) & [rogue](http://www.rogue.com/beers/dead-guy-ale.php) 'Rogue Dead Guy Ale 'is a German Maibock-style beer with a strong flavor that could kill your taste buds (not literally, of course). The beer got its name from a group of Deadheads celebrating the Mayan Day of the Dead. After winning several [beer-tasting awards](https://www.trendhunter.com/trends/hobgoblin-amber), proving its good taste, 'Rogue Dead Guy Ale' proved to be a great beer to add to the Mayan Day of the Dead celebrations. Check out the awesome [skeleton design of its label](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle) in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Skeleton Branding:** Opportunities for branding with skeleton designs. - **Craft Beer:** The continued growth and success of craft beers. - **Festival Marketing:** Marketing strategies targeting festival goers. ### Where This Applies - **Alcohol:** New product development in the alcohol industry. - **Graphic Design:** Opportunities for graphic designers to incorporate skeleton designs. - **Event Planning:** Providing event planning services and marketing strategies for festivals and events. ## Related on Trend Hunter - [Heavily-Hopped Winter Ales](https://www.trendhunter.com/trends/winter-ale.md) - [Arboreal West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipa.md) - [Complexly Flavored Aged Tequilas](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-reposado.md) - [Delectable Dark Lagers](https://www.trendhunter.com/trends/dark-lagers.md) - [Elf-Adorned Festive Ales](https://www.trendhunter.com/trends/festive-ale.md) - [Blue Cheese Craft Beers](https://www.trendhunter.com/trends/blue-cheese-ale.md) - [Boozy Barrel-Aged Ales](https://www.trendhunter.com/trends/barrel-aged-ale.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Sasquatch-Inspired Lagers](https://www.trendhunter.com/trends/Lagersquatch.md)