# Guerrilla Mirror Phones Rogers Video Phone Ads By Bianca | Published 2008-04-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rogers-mirror-phone References: [blog.pucp.edu.pe](http://blog.pucp.edu.pe/item/19615) Rogers, one of the key mobile phone companies in Canada, used clever "mirror phone" [guerrilla ads](https://www.trendhunter.com/trends/mwcurated) to promote their new video phone service. The [giant cell phone decals](https://www.trendhunter.com/trends/magmirror) were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live visual of what it would look like when they video called their friends. The tagline reads, "Look your best. Video Calling is here." Rogers describes the campaign: It was created by Toronto agency, [Publicis](https://www.trendhunter.com/trends/solutionoriented-holiday-ad), with creative direction by Tim Kavander and Bill Newbery, art direction by Kenneth Fothergill and copyright by David Savoie. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Advertising:** Opportunity for businesses to use unconventional and attention-grabbing advertising methods. - **Video Calling:** Growing trend in communication technology, creating opportunities for businesses to develop video call services and products. - **Augmented Reality Marketing:** Innovation opportunity for businesses to incorporate virtual elements into traditional advertising methods, such as mirror decals. ### Sectors Adopting This - **Telecommunications:** Opportunity for mobile phone companies and service providers to enhance their video calling services and attract more customers. - **Advertising and Marketing:** Opportunity for agencies and businesses to explore creative and unconventional advertising methods to engage with their target audience. - **Hospitality and Entertainment:** Opportunity for restaurants, bars, and clubs to incorporate innovative advertising techniques, like mirror decals, to attract and entertain their customers. ## Related on Trend Hunter - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md)