# Undulating Liquor Shops The Rogers Marvel Architects ‘Vintry Fine Wine’ Shop is Eye Ca By Shiori Mine | Published 2012-07-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rogers-marvel-architects-vintry-fine-wine References: [knstrct](http://knstrct.com/2012/07/08/vintry-fine-wines-new-york-city/) & [rogersmarvel](http://www.rogersmarvel.com/) While most wine cellars and shops can be found in dark, wooden cabins, the Rogers Marvel Architects ‘Vintry Fine Wine’ store is as bright and airy as they come. Inspired by the rolling vineyard landscapes, the [undulating displays](https://www.trendhunter.com/trends/tiffany-co-store) maximize space and visually compliments the curvaceous bottles. The space-aged liquor shop comes equipped with some high-tech features that help sommelier staff provide exceptional customer service. Touch screen tablets and electronic databases allow staff to browse its [vast collection of vintages](https://www.trendhunter.com/trends/curated-european-wine) in one simple tap. They can also build collections for frequent buyers, allowing the store to personalize the experience to their tastes—why waste time in the whites if your customer clearly loves a good merlot? The Rogers Marvel Architects ‘Vintry Fine Wine’ is one lofty wine cellar with a sharp, pristine interior. Check out the [Vintry Fine Wines](http://www.vintryfinewines.com) site to see more photos of this breathtaking interior. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Undulating Displays:** Opportunity for creating visually stunning and space-maximizing displays in various retail industries. - **High-tech Customer Service:** Potential to enhance customer service in retail and hospitality sectors through the use of touch screen tablets and electronic databases. - **Personalized Experiences:** Opportunity to personalize customer experiences by using technology to create tailored recommendations and collections. ### Industries Being Reshaped - **Retail:** Opportunity for innovative store displays and personalized customer experiences in the retail industry. - **Hospitality:** Potential to improve customer service in hotels and restaurants by incorporating high-tech features. - **Wine and Spirits:** Opportunity to redefine traditional liquor stores and elevate the wine and spirits shopping experience. ## Related on Trend Hunter - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Historic Mill-Transformed Vineyards](https://www.trendhunter.com/trends/wine-storehouse.md) - [Purpose-Built Terraced Wineries](https://www.trendhunter.com/trends/quinta-de-adorigo.md) - [European Wine Stores](https://www.trendhunter.com/trends/thatchers-wine.md) - [Modular Architectural Wine Racks](https://www.trendhunter.com/trends/barrique-bottle-holder.md) - [Winemaker Milan Showrooms](https://www.trendhunter.com/trends/masciarelli-tenute-agricole.md) - [Concealed Modern Barrel Stores](https://www.trendhunter.com/trends/studio-nine-architects.md) - [Customizable Wine Cabinets](https://www.trendhunter.com/trends/elegant-wine-cabinet.md) - [Tavern-Style Glassware Showrooms](https://www.trendhunter.com/trends/bobo.md)