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# Glitter Face Masks
Rogerio Cavalcanti Encrusts his Models in Sparkling Fashions

By Meghan Young | Published 2010-09-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rogerio-cavalcanti
References: [behance.net](http://www.behance.net/gallery/Mag/706674) & [studioaw.br](http://www.studioaw.com.br)

I've never seen a [mask](https://www.trendhunter.com/trends/mocktailinspired-beauty) like the ones portrayed in Rogerio Cavalcanti's sparkling photo series. Encrusted in [glitter](https://www.trendhunter.com/trends/dr-glitter), his subjects strike mime-like poses that make them look more like [artistic sculptures](https://www.trendhunter.com/trends/afterglow-1) than fashion models.

With a stark white backdrop, Rogerio Cavalcanti's models literally pop out at the viewer. To help him execute this fantastic concept, retouching expert Alex Wink and stylist Paulo Martinez helped him through the capturing process.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 78% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Glitter Beauty Products:** The trend of using glitter in beauty products, such as face masks, presents opportunities for innovative formulations and packaging designs.
- **Artistic Photography:** The trend of creating artistic photography series, such as encrusting models in glitter, creates opportunities for unique and memorable brand campaigns.
- **Mime-like Fashion:** The trend of incorporating mime-like poses and surreal elements in fashion photography presents opportunities for disrupting traditional beauty and fashion norms.

### Where This Applies

- **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of glitter beauty products by creating innovative and sustainable formulations and packaging designs.
- **Photography and Imaging:** The photography and imaging industry can benefit from the trend of artistic photography by offering unique techniques and styles for creating memorable brand campaigns and visual communications.
- **Fashion and Apparel:** The fashion and apparel industry can tap into the trend of mime-like fashion photography by incorporating surreal elements and poses in their branding and advertising, disrupting traditional beauty and fashion norms.

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