# 'Mad Men' Memoirs The Roger Sterling 'Sterling's Gold' is Now Available in Stores By Armida Ascano | Published 2010-11-13 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/roger-sterling-sterling-s-gold References: [slashfilm](http://www.slashfilm.com/mad-men-sterlings-gold-book/) & [blogs.amctv](http://blogs.amctv.com/mad-men/2010/11/roger-sterling-sterlings-gold.php) With 'Mad Men' rapidly exceeding media boundaries and becoming a lifestyle brand, the Roger Sterling 'Sterling's Gold' book could not have arrived at a better time. The book is a piece of [fictional nonfiction](https://www.trendhunter.com/trends/the-book-of-money) based on the life of 'Mad Men' character Roger Sterling. The book includes in-depth information about SCDP and the beginning of Don Draper's career. Paired with a pack of Lucky Strikes and [a cocktail](https://www.trendhunter.com/trends/double-gold-cocktail), the Roger Sterling 'Sterling's Gold' book will make [a perfect present](https://www.trendhunter.com/trends/limited-edition-holiday-menu) for any die-hard Mad Men fan this holiday season. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Lifestyle Branding:** Opportunity for companies to create deeper cultural connections with their audience through the careful curation of a lifestyle brand that resonates with them. - **Fictional Nonfiction:** Opportunity for authors to blend fiction and nonfiction genres and capitalize on an audience's existing affinity for a fictional world. - **Nostalgia Marketing:** Opportunity for companies to market products and services that evoke feelings of nostalgia and capitalize on a customer's desire to reconnect with the past. ### Industries Being Reshaped - **Publishing:** Opportunity for publishers to experiment with blending genres and creating new types of content to appeal to readers of all kinds. - **Entertainment:** Opportunity for entertainment companies to extend brand reach beyond the traditional mediums of TV and film and create a more immersive experience for fans. - **Consumer Goods:** Opportunity for consumer goods companies to tap into a customer's desire for nostalgia and create products that evoke feelings of the past while still staying relevant to modern tastes and styles. ## Related on Trend Hunter - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Detailed Filmic Fashion Publications](https://www.trendhunter.com/trends/barbie-the-world-tour.md) - [Bold Architectural Monographs](https://www.trendhunter.com/trends/richard-rogers-talking-buildings.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Gilded Swine Spirits](https://www.trendhunter.com/trends/whistlepig-piggybank-rye-gold-edition.md) - [Author-Inspired Spirits](https://www.trendhunter.com/trends/hemingway-first-edition-rye-whiskey.md) - [Pastrami-Inspired Martinis](https://www.trendhunter.com/trends/maisel-tov-martini.md) - [Gold Bartender Essentials Sets](https://www.trendhunter.com/trends/bartender-essentials-set.md)