# Collaborative Competitive Tennis Shoes Roger Federer Unveils THE ROGER PRO Shoe with Function By Amy Duong | Published 2021-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roger-pro References: [hypebeast](https://hypebeast.com/2021/3/roger-federer-on-the-roger-pro-tennis-shoe-release-info) Tennis athlete Roger Federer introduces his first ever [tennis shoe](https://www.trendhunter.com/trends/the-intrigue) with the unveiling of the [ROGER PRO](https://www.trendhunter.com/trends/roger-pro-2) sneaker model. Federer is also recognized as Swiss Maestro and the competitive footwear model is on brand with high performing design and style. The shoes are a reimagined iteration of the [signature running technology by On](https://www.trendhunter.com/trends/on-running-cloudultra), delivering vertical movement energy. The design caters to the side to side steps to ensure that the signature shoes have the cushioned elements of a running shoe and the stability that comes with a cross trainer. Additional details of the shoe include a midfoot cage for comfort and a soft foam midsole foundation. All of this sits on top of a rounded outsole unit for seamless transition. Image Credit: On ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Vertical Movement Shoes:** Opportunity for sports companies to create shoes that generate and harness vertical movement energy for optimized performance. - **Multi-functional Sports Shoes:** Opportunity for footwear companies to design shoes that combine elements of different types of shoes to maximize comfort and performance. - **Athlete-collaborated Shoe Design:** Opportunity for footwear companies to partner with athletes for unique, high-performing shoe design and branding. ### Industries Being Reshaped - **Sports Footwear Industry:** Opportunity for companies in the sports footwear industry to integrate more advanced technology and collaboration with athletes to create new, innovative products. - **Athletic Performance Equipment Industry:** Opportunity for companies in the athletic performance equipment industry to expand product offerings to include unique and innovative shoe designs. - **Professional Athlete Branding Industry:** Opportunity for companies in the professional athlete branding industry to partner with athletes and create unique, athlete-designed product lines that stand out in the market. ## Related on Trend Hunter - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/roger-clubhouse-pro.md) - [Minimal Stylish Tennis Sneakers](https://www.trendhunter.com/trends/roger-pro-2.md) - [Performance-Boosting Sports Eyewear](https://www.trendhunter.com/trends/roger-federer-1.md) - [Tennis Pro-Approved Gear Collections](https://www.trendhunter.com/trends/wilson-rf-collection.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Tennis-Inspired Electric Vehicles](https://www.trendhunter.com/trends/gt-63-s-e-performance.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/l003-2k24.md) - [Women-Only Tennis Shoes](https://www.trendhunter.com/trends/the-intrigue.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md)