# Athletic Emoji Apparel NikeCourt's Latest Range Honors Roger Federer's Love for Emojis By Malika Renee Butss | Published 2016-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roger-federer References: [hypebeast](http://hypebeast.com/2016/3/roger-federer-emoji-tee-collection) & [nike](http://www.nike.com/language_tunnel?ref=http://hypebeast.com/2016/3/roger-federer-emoji-tee-collection) Like most Millennials, Roger Federer is a fan of emojis. The tennis superstar -- who is known for his powerful backhand -- can be recognized for his excessive use of emojis on social media. NikeCourt -- [Nike's](https://www.trendhunter.com/trends/rayssa-leal) tennis-focused subsidiary brand -- has picked up on Federer's love for [Apple's](https://www.trendhunter.com/trends/wilson-and-apple) expressive emoticons and has created a collection that honors both the tennis player and his love for emojis. Channeling this revolution into a limited-edition collection of performance t-shirts, NikeCourt has developed a line of [Dri-FIT](https://www.trendhunter.com/trends/2026-disney-x-nike-golf-collection) tees that feature emoji renditions of the Swiss tennis star, Nike's 'Just Do It' slogan as well as eight different emojis. The collection is set to release on March 14th, 2016 with hopes that these Roger Federer emojis will one day be smartphone-compatible. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Athletic Emoji Apparel:** The trend of incorporating emojis or other digital symbols into the design of athletic apparel can open up new opportunities for personalization and self-expression among consumers. - **Limited-edition Collections:** The trend of releasing limited-edition collections of sports apparel or merchandise can create a sense of exclusivity and urgency among consumers, potentially leading to increased sales and brand loyalty. - **Social Media Branding:** The trend of incorporating social media trends, such as emojis, into the branding and advertising of sports products can help brands connect with younger consumers and stay relevant in the digital age. ### Where This Applies - **Athletic Apparel:** Athletic apparel brands can capitalize on the trend of incorporating emojis or digital symbols into their products, appealing to younger consumers who value personalization and self-expression. - **Sports Merchandise:** Sports merchandise companies can benefit from the trend of releasing limited-edition collections, creating a sense of exclusivity and urgency among fans that can lead to increased sales and brand loyalty. - **Digital Marketing:** Companies in the sports industry can leverage the trend of incorporating social media branding into their advertising and marketing campaigns to connect with younger consumers and build a stronger digital presence. ## Related on Trend Hunter - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Minimal Stylish Tennis Sneakers](https://www.trendhunter.com/trends/roger-pro-2.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/roger-clubhouse-pro.md) - [Performance-Boosting Sports Eyewear](https://www.trendhunter.com/trends/roger-federer-1.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Tennis Pro-Approved Gear Collections](https://www.trendhunter.com/trends/wilson-rf-collection.md) - [Digital Icon-Inspired Tennis Balls](https://www.trendhunter.com/trends/wilson-and-apple.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md)