# Gamer-Focused Furniture Collections Ikea Partners with ROG to Democratize the Gaming Experience By Niko Pajkovic | Published 2021-09-16 | Updated 2021-09-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rog References: [engadget](https://www.engadget.com/ikea-asus-rog-gaming-collection-us-uk-october-130003972.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAGfbNa_iJSi-VoLQEsEBl5qAqwDPN17xNf5ru9QHhE8E0a3aTByQmXD8j4qRL5TZggYV4ME3dG10bul6X5ttdPY7ocEgx6Aso7WcPfoQ4kNeqRhT6Byc3i7pawRODgm84GnXZNNnCvGEKR1kUPT3mT8XaGXcEdj5gHaIrXT6bgUB) & [ikea](http://ikea.com) IKEA has once again partnered with [Republic of Gamers](https://www.trendhunter.com/trends/asus-5) ([ROG](https://www.trendhunter.com/trends/destrier-ergo)), a company specializing in gaming hardware and gear, to introduce a 30-piece furniture and accessories collection intended to "democratize the gaming experience." The collection was unveiled during the '24 hour IKEA Festival' by beloved gamer Sandra Österlund, who gave viewers a tour of her home where she showcased different items belonging to the collaboration. As a whole, the collection is quite wide-ranging, presenting furniture items including [gaming desks, chairs, and storage](https://www.trendhunter.com/trends/ergonomic-gaming-furniture) and a variety of accessories such as mug holders, mouse bungees, neck pillows, ring lights, and more. Together, IKEA and ROG set out to create a line of highly functional and affordable gaming solutions that make it easier -- and cheaper -- for customers to create their ideal gaming set up. “We know a lot about gamer needs, pain points, and expectations, and we want to design solutions for ultimate, immersive gaming experiences,” says Johnny Chan, designer at Republic of Gamers. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 79% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Gamer-focused Furniture:** IKEA partners with ROG to democratize the gaming experience through a 30-piece furniture and accessories collection. - **Affordable Gaming Solutions:** IKEA and ROG create highly functional and affordable gaming solutions in their collaboration. - **Immersive Gaming Experiences:** ROG intends to design solutions for ultimate, immersive gaming experiences in their furniture collaboration with IKEA. ### Who This Affects Most - **Furniture:** The furniture industry can tap into the lucrative gaming market with gamer-focused designs. - **Gaming Hardware and Gear:** The gaming hardware and gear industry can expand their offerings to include affordable and functional furniture pieces. - **Home Goods and Decor:** The home goods and decor industry can capitalize on the rising popularity of gaming and appeal to a broader audience by introducing gamer-focused items. ## Related on Trend Hunter - [Gaming-First Furniture Collections](https://www.trendhunter.com/trends/ikea-brannboll.md) - [Comfort-Driven eSports Furniture](https://www.trendhunter.com/trends/gaming-desk-and-chair.md) - [Low-Cost Gamer Furniture](https://www.trendhunter.com/trends/ikea-huvudspelare-gaming-chair.md) - [Casual Gaming Furnishings](https://www.trendhunter.com/trends/brannboll.md) - [Video Game-Inspired Furniture Catalogue](https://www.trendhunter.com/trends/ikea-australia-1.md) - [Sleek Ergonomic Gaming Chairs](https://www.trendhunter.com/trends/destrier-ergo.md) - [Artistic Gaming Peripherals](https://www.trendhunter.com/trends/asus-5.md) - [Chic Collaboration Gamer Chairs](https://www.trendhunter.com/trends/embody-gaming-chair.md) - [Gender-Inclusive Gaming Accessories](https://www.trendhunter.com/trends/aurora-gaming.md)