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# Debut SFF Gaming PCs
ASUS Rolled Out its NUC 970 Following Intel's Small Form Factor Lineup

By Colin Smith | Published 2024-07-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/rog-nuc-970
References: [thinkcomputers.org](https://thinkcomputers.org/asus-launches-rog-nuc-pc-featuring-up-to-core-ultra-9-185h-and-rtx-4070/?utm_source=rss&utm_medium=rss&utm_campaign=asus-launches-rog-nuc-pc-featuring-up-to-core-ultra-9-185h-and-rtx-4070) & [rog.asus](https://rog.asus.com/ca-en/desktops/mini-pc/rog-nuc/)

![Debut SFF Gaming PCs](https://cdn.trendhunterstatic.com/thumbs/539/rog-nuc-970.jpeg)

The ROG NUC 970 from ASUS ROG is a compact mini PC designed for gaming and high-performance tasks. It features an Intel [Core Ultra 9 185H](https://www.trendhunter.com/trends/atomman-x7-ti) processor and an [NVIDIA](https://www.trendhunter.com/trends/gaming-mini-pcs) [GeForce RTX 4070](https://www.trendhunter.com/trends/zero-2023) mobile GPU, supported by 32GB of DDR5 RAM and a 1TB PCIe Gen4 M.2 SSD. The device includes various connectivity options such as Thunderbolt 4, multiple USB ports, an SD card reader, and HDMI 2.1. It also supports Intel Killer WiFi 6E and Bluetooth 5.3 for wireless connectivity. The ROG NUC 970 is built to deliver efficient performance in a small form factor, making it suitable for users who need powerful computing capabilities in a compact design.

The ROG NUC 970 is priced at approximately $2,199 USD for the fully configured model. There is also a barebones version available for around $1,629 USD, which does not include RAM, storage, or an operating system. The product is available for purchase through various online retailers, including the ASUS eShop and other electronics stores. Availability may vary by region, and potential buyers are advised to check local retailers for the most current stock information.

Image Credit: ASUS

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 10% | Activity: 11% | Freshness: 26%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Key Themes Behind This Trend

- **Mini-gaming-pcs:** The emergence of mini PC units designed specifically for gaming, such as the ROG NUC 970, demonstrates a shift towards more compact yet powerful computing solutions.
- **Hybrid-gaming-devices:** Hybrid devices that combine high-performance gaming capabilities with versatile computing functions open up new avenues in the gaming and productivity market.
- **Advanced-wireless-connectivity:** Advanced wireless technologies like Intel Killer WiFi 6E and Bluetooth 5.3 enhance the usability and connectivity of high-performance mini PCs.

### Where This Applies

- **Gaming-hardware:** The gaming hardware industry is seeing innovations such as the ROG NUC 970, which pack high performance into small form factors for avid gamers.
- **Consumer-electronics:** Consumer electronics continue to evolve with compact, high-performance devices that integrate advanced connectivity options, appealing to tech-savvy users.
- **Computer-components:** Assembling customizable and high-performing small form factor PCs highlights growth in the computer components industry, catering to both DIY enthusiasts and professionals.

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