# Beer Barrel-Aged Whiskeys The Roe & Co Coffee Stout Cask Finish is Aged in Guinness Barrels By Michael Hemsworth | Published 2022-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/roe-co-coffee-stout-cask-finish References: [coolmaterial](https://coolmaterial.com/food-drink/roe-co-coffee-stout-cask-finish-was-aged-in-guinness-beer-barrels/) & [shop.roeandcowhiskey](https://shop.roeandcowhiskey.com/products/roe-co-cask-keg-coffee-stout-finish)  The Roe & Co Coffee Stout Cask Finish has been created in collaboration with the [Guinness Brewery](https://www.trendhunter.com/trends/cold-brew-coffee-beer) as a distinct spirit for consumers to enjoy on its own or in their choice of recipe. The spirit is part of the distillery's [Cask & Keg small batch series](https://www.trendhunter.com/trends/barrel-finishing-techniques) and features the whiskey aged in [Guinness Open Gate Brewery's](https://www.trendhunter.com/trends/festive-holiday-beer) Coffee Stout casks to impart a distinct flavor profile. This is reported to have notes of vanilla, ginger, caramel and freshly ground coffee for a much more complex taste on the palate. The Roe & Co Coffee Stout Cask Finish features a 46% ABV and isn't chill filtered. The limited release isn't available in the US just yet, but is priced at $59 per bottle. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 62% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Beer Barrel-aged Spirits:** Crafting spirits that utilize used beer barrels for flavor and aroma profiles for a unique, bold, and complex taste. - **Collaborations with Beverage Manufacturers:** Partnering with notable breweries and distilleries to create distinctive blend releases for niche markets. - **Small Batch Craft Spirits:** Creating limited edition spirits in small batches to provide customers with a rare, distinctive drinking experience. ### Sectors Adopting This - **Breweries:** Breweries can repurpose used barrels, such as the coffee stout casks in this example, to generate additional profits; and manufacture spirits to expand their offerings and offer an added value product to their customers. - **Distilleries:** For distilleries, using beer barrels offers a new avenue for flavor creation and a chance to reach a diverse audience and tap into a new market segment. - **Alcohol Distribution:** Distribution companies have a new range of products to offer their customers, which caters to the growing market for unique and high-quality small batch craft spirits and facilitates collaborations within the beverage industry. ## Related on Trend Hunter - [Whiskey-Infused Coffee Stouts](https://www.trendhunter.com/trends/whiskey-infused-coffee-stout.md) - [Barrel-Aged Coffee Blends](https://www.trendhunter.com/trends/barrelaged-coffee.md) - [Coffee Cask Whiskeys](https://www.trendhunter.com/trends/ironton-distillery.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Collaborative Coffee Whiskies](https://www.trendhunter.com/trends/collaborative-coffee-whisky.md) - [Coffee-Infused Whiskeys](https://www.trendhunter.com/trends/macallan-harmony-collection-smooth-arabica.md) - [Coffee-Inspired Bourbons](https://www.trendhunter.com/trends/oak-eden.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md)