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# DIY Lunch Containers
Rodrigo Piwonka Cleverly Repurposes a CD Spindle for His Bagel

By Meghan Young | Published 2010-03-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/rodrigo-piwonka
References: [likecool](http://www.likecool.com/CD_Spindle_Bagel_Holder--Other--Gear.html)

People should take notes from Rodrigo Piwonka. Sometimes it doesn't take a lot of huffing and puffing to design something [unique or sustainable](https://www.trendhunter.com/trends/tronco). Sometimes it simply takes looking at something that was made for one purpose and imagining what else it can be used for.

Don't beat yourself if you can't channel Rodrigo Piwonka's fresh eyes. It's harder than it sounds. In the meantime, maybe you have a [CD spindle](https://www.trendhunter.com/trends/saveit) lying around that you can use to take your [bagel to work](https://www.trendhunter.com/trends/bagel-bouquet).

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 50% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Repurposed Containers:** There is a trend towards repurposing everyday items for use as lunch containers, serving as an opportunity for companies to create a market for reusable and eco-friendly alternatives to traditional containers.
- **DIY Culture:** The rise of a DIY culture encourages individuals to get creative with their lunch containers, creating opportunities for businesses to offer customizable and personalized container options.
- **Sustainable Packaging:** There is a growing demand for sustainable packaging solutions for food, providing an opportunity for companies to create innovative new packaging designs that are both eco-friendly and effective in preserving food freshness.

### Industries Being Reshaped

- **Food Packaging:** Innovative packaging solutions are essential to meet the growing demand for sustainable and practical food packaging options.
- **Eco-friendly Products:** As the demand for eco-friendly products continues to grow, companies can capitalize on opportunities to develop and offer a range of reusable and sustainable lunch container options.
- **Customizable Products:** Customizable and personalized lunch containers are becoming increasingly popular, creating opportunities for companies to offer a range of options that cater to individual preferences and needs.

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