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# Societal Absurdity Photography
The Rodrigo Dada Vortex Project Analyzes Bizarre Behaviors

By Gil Cohen | Published 2013-01-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rodrigo-dada-vortex
References: [ignant.de](http://www.ignant.de/2013/01/18/vortex/) & [cargocollective](http://cargocollective.com/rodrigodada)

Personal crisis and the [absurd nature of today's world](https://www.trendhunter.com/trends/absurd-content) fuel the inspiration behind the Rodrigo Dada Vortex project.

Looking at scenarios that are not at all unrealistic, yet have something inherently off about them, the artist strives to find meaning in our unusual lives, pointing out the strange behaviors we don't always notice. One subject takes a closeup photo of herself in a mirror, while another basks in the glow of desk lamps. One has become a coat rack and another covers himself in hair product. These very [bizarre situations](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) are merely extreme versions of common quirks found in the contemporary world.

The Rodrigo Dada Vortex project looks for meaning in activities that don't necessarily make any sense at first glance.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 93% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Absurdity Photography:** The trend of capturing and analyzing bizarre behaviors in photography can inspire innovative art and commentary on contemporary society.
- **Finding Meaning in Unusual Situations:** The trend of seeking meaning in the absurd and uncommon activities of daily life can provide opportunities for disruptive innovation in psychology and social sciences.
- **Highlighting Common Quirks:** The trend of exaggerating and highlighting everyday quirks and behaviors in art and photography can encourage creative and introspective thinking.

### Who This Affects Most

- **Art and Photography:** Exploring absurdity and finding meaning in unusual situations can inspire new and innovative art and photography, both as a hobby and as a profession.
- **Psychology and Social Sciences:** Analyzing and understanding the bizarre behaviors of contemporary society can lead to disruptive innovation in psychology and social sciences, including the development of new theories and approaches.
- **Creative Thinking:** Emphasizing the value of everyday quirks and strange behaviors can inspire new ways of thinking and encourage disruptive innovation in a wide range of industries.

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