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# Twisted Beauty Portraits
The Rodrigo Braga Photographic Works are Alluring and Unnerving

By Sophia Pelka | Published 2012-03-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rodrigo-braga
References: [english.mashkulture.net](http://english.mashkulture.net/2012/03/13/prismagmatic/#more-60701) & [cargocollective](http://cargocollective.com/rodrigo_maltchique/Bio-Contact)

Rodrigo Braga has a masterful skill for rendering works that float in the undefined boundaries of reality and imaginary worlds. The prismatic collection is a twisted vision of desire and beauty, amplifying a dark, sinful mood. Braga's use of [naturally beautiful subjects and soft lighting](https://www.trendhunter.com/trends/profiles-in-color) in combination with bizarre manipulations creates a certain uneasiness in the viewer. Beyond the bizarre, Braga uses photographic techniques to create a retro appeal to the otherworldly captures.

Rodrigo Braga is a native of Pouso Alegre, Brazil. Braga studied [Visual Communication](https://www.trendhunter.com/trends/richard-june) at the [University of Sao Paulo](https://www.trendhunter.com/trends/research-centre) and went on to be come a major artistic director of Fortune 500 companies. The artist is now based in Amsterdam. View more of his visions on his website.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 71% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Twisted Beauty:** The concept of twisted beauty could be explored in the fashion and beauty industry, by creating products and campaigns that challenge traditional standards of beauty.
- **Undefined Boundaries:** The idea of exploring undefined boundaries between reality and fantasy could inspire innovative products in the entertainment industry such as movies, TV shows, and video games.
- **Bizarre Manipulations:** The use of bizarre manipulations in photography could be adopted in the advertising industry to create ads that stand out and capture the attention of consumers.

### Where This Applies

- **Fashion and Beauty:** The fashion and beauty industry could capitalize on the concept of twisted beauty to create products and campaigns that expand their market and attract a new demographic of consumers.
- **Entertainment:** The entertainment industry could draw inspiration from Rodrigo Braga's exploration of undefined boundaries to create innovative movies, TV shows, and video games that challenge traditional storytelling and captivate audiences.
- **Advertising:** The advertising industry could leverage the use of bizarre manipulations in photography to create ads that are memorable and unique, ultimately helping brands stand out in a crowded market.

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