# Reseller Platform Retail Restocks
Rodarte's Collection is Exclusively Available Through Depop

By Ell Smith | Published 2020-09-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rodarte1
References: [hypebae](https://hypebae.com/2020/8/rodarte-radarte-collection-depop-hoodies-tees-sweatpants-vintage-archive-price-where-to-buy) & [depop](https://www.depop.com/)

For the first time ever, California-based brand '[Rodarte](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1)' will retail its new line through a channel other than the brand's online website, making its latest collection available exclusively through [Depop](https://www.trendhunter.com/trends/rerebuilt-to-resist).

Depop, the buying and selling app popular among a younger consumer base empowers consumers to shop second hand, and to promote their own small businesses. Now, the success of this platform is being leveraged by Rodarte, who cleverly attract a specific consumer base through its Depop restock. The collection consists of casual wear items, including tie-dye hoodie and sweat pant sets, a pink branded hoodie, cropped sweaters, crewnecks and more.

The collection is available online through Depop channels, with prices starting at approximately $40 USD.

Image Credit: Depop

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 2% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Brand-platform Collaboration:** More and more brands are partnering with buying and selling apps like Depop to cater to a younger consumer base and expand their reach.
- **Exclusive Collection Releases:** Brands are experimenting with exclusive sales channels and releases to attract specific consumer bases and create hype around their products.
- **Second-hand Shopping:** Consumers are increasingly interested in shopping second-hand and supporting small businesses via buying and selling apps like Depop.

### Industries Being Reshaped

- **Fashion:** Brands in the fashion industry have an opportunity to collaborate with buying and selling apps to reach a younger consumer base and try unique sales strategies.
- **E-commerce:** Platforms in the e-commerce industry can cater to consumers interested in second-hand shopping and support small businesses by partnering with buying and selling apps like Depop.
- **Retail:** The retail industry can benefit from experimenting with exclusive sales channels to create hype and attract specific consumer bases.

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