# Gritty Bathroom Photography The Rodarte Spring 2012 Couture Lookbook Stars Elle Fanning By Meghan Young | Published 2011-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rodarte-spring-2012-couture References: [refinery29](http://www.refinery29.com/elle-fanning-editorial-in-bathroom-rodarte-couture) & [facebook](https://www.facebook.com/media/set/?set=a.275984095784480.65432.186134558102768&type=1) A bathroom may seem like an odd choice when it comes to settling on a backdrop to highlight the exquisite gowns featured in the Rodarte Spring 2012 Couture collection, but that is exactly where the lookbook was shot. The gritty, almost candid shots offer a unique contrast to the opulent fashion designs, which happened to be inspired by [Italian frescoes](http://www.trendhunter.com/trends/rodarte-fra-angelico-collection), specifically the art of Fra Angelico. Starring [up-and-coming fashion icon and actress](https://www.trendhunter.com/trends/il-pranzo-campaign) Elle Fanning, the Rodarte Spring 2012 Couture catalog was shot by photographer Bill Owens. The photo shoot specifically took place in a not-so-glam bungalow in Los Angeles, showing that despite the designs and even the price tag, these two designer sisters always have the real woman in mind. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 96% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bathroom Photography:** Disruptive innovation opportunity: Explore unconventional locations as backdrops for fashion lookbooks to create unexpected and attention-grabbing visuals. - **Gritty Fashion Shoots:** Disruptive innovation opportunity: Challenge traditional notions of glamour by juxtaposing luxurious fashion designs with gritty settings, creating a unique aesthetic appeal. - **Real Woman-inspired Fashion:** Disruptive innovation opportunity: Embrace designs that cater to the everyday woman, showcasing relatability and accessibility in high fashion. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Experiment with new and unconventional settings for fashion photo shoots, breaking away from traditional studios or locations. - **High Fashion:** Disruptive innovation opportunity: Design fashion collections that highlight the beauty and grace of everyday women, challenging the stereotype of unattainable glamour. - **Lookbook Design:** Disruptive innovation opportunity: Create lookbooks that embrace unexpected settings, allowing the fashion designs to stand out and capture audience attention in new ways. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)