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# Illuminated Dress Displays
The Rodarte Pitti W Collection Showcases Gowns that Glow

By Emily Evans | Published 2011-06-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rodarte-pitti-w-collection
References: [front-row-view](http://www.front-row-view.com/2011/06/rodarte-debuts-10-piece-couture.html) & [rodarte.net](http://www.rodarte.net/)

The sibling duo of Laura and Kate Mulleavy have just released their latest haute couture work called the [Rodarte](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1) Pitti W Collection. This collection has been acclaimed as their most [high fashion works](https://www.trendhunter.com/trends/from-the-heart-to-the-hands) yet, and it certainly does not disappoint.

The ten gorgeous gowns that make up the Rodarte Pitti W Collection are fresh, colourful and are on display at the Italian trade fair known as 'Pitti W.' Each of the gowns is totally unique and high-end from top to bottom. No expense was spared during the making of these gowns, which are said to be inspired by an artistic Monk from the renaissance period.

One of the central reasons the Rodarte Pitti W Collection stands out so well is due to the cold cement backdrop and low-budget florescent lighting that showcases the gown; the [haute couture collection](https://www.trendhunter.com/trends/chanel-spring-summer-2026) appears even more high-class in comparison to its surroundings.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 79% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **High-end Haute Couture:** Opportunity to create innovative and luxurious fashion designs.
- **Unique Artistic Inspiration:** Opportunity to incorporate unconventional sources of inspiration into fashion collections.
- **Enhanced Presentation Techniques:** Opportunity to experiment with creative lighting and backdrops to showcase fashion creations.

### Who This Affects Most

- **Fashion Design:** Disruptive innovation in creating high-end, unique and artistic fashion designs.
- **Event Planning:** Disruptive innovation in utilizing innovative presentation techniques for fashion events.
- **Lighting Design:** Disruptive innovation in creating unique lighting solutions for showcasing fashion collections.

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