# Rhinestone Couture Makeup The Rodarte Glitter Eyeliner Has Completely Changed the Makeup Game By Erin Fox | Published 2015-02-28 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rodarte-glitter-eyeliner References: [style](http://www.style.com/fashion-shows/fall-2015-ready-to-wear/rodarte) & [rodarte.net](http://www.rodarte.net/) The [Rodarte](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1) Glitter Eyeliner is changing the extremities of the runway makeup game. At the Rodarte RTW AW15 show at New York Fashion Week, models sported bronzed eyelids, peach lips and [rhinestone eyeliner](https://www.trendhunter.com/trends/gem-z-collection). The thin row of gems were applied to the bottom waterline of the eye. When the models close their eyes, the rhinestones shine brightly through their eyelashes. Rodarte is known for their groundbreaking beauty experiments, creating rows of pierced eyebrows at their RTW SS15 show. The Rodarte Glitter Eyeliner is a new way to approach [glitter eyeliner](https://www.trendhunter.com/trends/glimmer-liquid-shadow) and highlighting the eyes using different makeup techniques. When it comes to beauty, the Rodarte sisters know how to raise the bar for their shows to come. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Glitter Eyeliner:** The trend of using glitter eyeliner is becoming more popular in the makeup industry, with potential innovative opportunities in creating new glitter eyeliners and tools. - **Rhinestone Makeup:** The trend of using rhinestones in makeup is becoming more mainstream, creating potential innovative opportunities in new rhinestone application techniques and tools. - **Runway Makeup:** The trend of using bold and dramatic makeup on the runway is becoming more popular, creating innovative opportunities in creating new makeup looks and techniques. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can explore new glitter and rhinestone makeup products to meet this growing trend, changing the runway and everyday beauty looks. - **Fashion:** The fashion industry can use these makeup trends for their runway shows, bringing innovative creations to the forefront of the industry. - **Beauty Tools:** The beauty tools industry could explore new application techniques for rhinestones and glitter in makeup, with potential disruptive innovations in the market. ## Related on Trend Hunter - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Glitter Setting Sprays](https://www.trendhunter.com/trends/glitter-setting-spray.md) - [Chic Game Day Accessories](https://www.trendhunter.com/trends/rocknots-new-game-day-collection.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md)