# Refurbished Designer Shoots The Rodarte by Grey Magazine Shoot Reinvigorates Old Pieces By Erin Fox | Published 2012-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rodarte-by-grey-magazine References: [grey-magazine](http://grey-magazine.com/rodarte) & [rodarte.net](http://www.rodarte.net/) From the beautiful mindset of the team at Grey Magazine to the [whimsical ideology](https://www.trendhunter.com/trends/wild-rose-sparrow) of the sisters at mega fashion house Rodarte, the Rodarte by Grey Magazine spread captures a [vintage-esque appeal](https://www.trendhunter.com/trends/studio-nicholson-fw25) to the fashion house's later pieces and modernizes them for today's society. The idea of recreating the aura around old pieces from previous collections makes for a dramatic unveil of a thought-provoking photoshoot. The dark photoshoot from Rodarte by Grey Magazine displays a vast amount of [romantic clothing](https://www.trendhunter.com/trends/velvet-heat) in a beaten-down hotel to capture the stunning effect of the Rodarte clothing. Showing people the intelligence behind the sister designer duo recreates the brand's beauty and reminds people of the elegance from previous collections, as it removes stigma. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion Revival:** Revitalizing and modernizing old pieces from previous collections to cater to today's fashion landscape presents innovative opportunities in the industry. - **Reimagined Brand Aesthetics:** Recreating the aura around old pieces from previous collections can create powerful visual narratives that resonate with consumers and disrupt traditional brand perceptions. - **Elegant Nostalgia:** Elevating the elegance of previous collections through thoughtful and well-executed photoshoots not only brings attention to the brand but also taps into consumers' desire for nostalgia-driven fashion. ### Where This Applies - **Fashion:** In the fashion industry, refurbishing and modernizing old pieces from previous collections can generate interest, attract new customers, and create unique selling propositions. - **Magazine Publishing:** Collaborating with fashion houses to showcase revitalized designs in magazine spreads presents opportunities to captivate readers, while also promoting sustainable fashion practices. - **Hotel and Hospitality:** Partnering with fashion publications and designers to host photoshoots in unique and aesthetically pleasing locations can unlock branding opportunities and generate revenue for hotels. ## Related on Trend Hunter - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)