# Wildlife-Inspired Wines Rod & Rifle Wines are Meant to Be Paiared with Wild Game By Laura McQuarrie | Published 2016-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rod-rifle References: [bevindustry](http://www.bevindustry.com/articles/89419) & [prestigeimportsllc](http://www.prestigeimportsllc.com/rod---rifle-wines.html) There are certain types of wines that go better with some types of meat than others and wines by 'Rod & Rifle' were designed to acknowledge this. While it's easy to go into any liquor store and choose a [white wine for serving with fish](https://www.trendhunter.com/trends/omaha-steaks1) or a red wine to match with a red meat, Rod & Rifle wines are specifically designed to be paired with wild game. For instance, the Rod & Rifle White Chardonnay boasts a [zesty flavor with fresh fruit notes](https://www.trendhunter.com/trends/san-antonio-wines) that is suggested for serving alongside fish, while the [Rosé of Syrah](https://www.trendhunter.com/trends/piperheidsieck-ros-sauvage) is best paired with wild fowl and the Merlot of Sangiovese is best suited for serving alongside large game. Sales of these 'Hunting and Fishing Wines' support local, state and national hunting and fishing conservation groups. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wild Game Pairing:** Creating wines specifically designed to be paired with wild game presents an opportunity for winemakers to tap into a niche market. - **Hunting and Fishing Wines:** The popularity of 'Rod & Rifle' wines supporting hunting and fishing conservation groups reflects a growing consumer demand for purpose-driven products. - **Specialty Wine Curation:** Curating a selection of wines tailored to specific food pairings, such as wild game, can provide sommeliers and wine retailers with a unique selling proposition. ### Where This Applies - **Wine Manufacturing:** Wineries specializing in the production of wines tailored for specific food pairings, like wild game, can carve out a niche market segment. - **Conservation Organizations:** Partnerships between wine brands and hunting/fishing conservation groups present an opportunity for increased funding and brand visibility. - **Hospitality and Restaurants:** Restaurants and hotels that promote and serve wines specifically curated for wild game pairing can attract and cater to a unique customer base. ## Related on Trend Hunter - [Wine-Infused Sauces](https://www.trendhunter.com/trends/wine-infused-sauce.md) - [Food-Friendly Wine Pairings](https://www.trendhunter.com/trends/pernod.md) - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Turkey-Focused Rosé Wines](https://www.trendhunter.com/trends/turkey-wine.md) - [Premium Cheese Wine Pairings](https://www.trendhunter.com/trends/wine-and-cheese.md) - [Globally Sourced Natural Wines](https://www.trendhunter.com/trends/patagonia-provisions-wines.md) - [Pizza-Friendly Red Wines](https://www.trendhunter.com/trends/dominos-red-blend.md) - [Orchid-Inspired Canadian Wines](https://www.trendhunter.com/trends/grow-wild-1.md)