# Books for Budding Gearheads Rod Hunt's "Where's Stig?" is the "Top Gear" Answer to "Where's Waldo? By Marissa Brassfield | Published 2009-08-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rod-hunt-wheres-stig References: [autoblog](http://www.autoblog.com/2009/08/25/forget-waldo-bbc-books-coming-out-with-i-wheres-stig-i-for/) & [rodhunt](http://www.rodhunt.com/pages/newwork.html) Forget Waldo: Illustrator Rod Hunt's "Where's Stig?" has replaced that cane-toting, stripe-wearing children's icon with the white jumpsuit-wearing Stig of "Top Gear" fame. The book contain the same premise as the "Where's Waldo?" books; rather than locating Waldo out of a sea people, props and decoys, however, readers will have eagle eyes watching out for the Stig. "Top Gear" continues to prove itself as a show that can attract a wide audience and keep their viewers loyal. Check out some other "Top Gear" innovations below. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Interactive Illustration Books:** Illustrator Rod Hunt's interactive book 'Where's Stig?' has gained popularity and could inspire other interactive children's books - **TV Show Spin-off Merchandise:** Merchandise related to popular TV shows such as 'Top Gear' can provide new sales opportunities for creators - **Famous Character Brands:** Brands can capitalize on popular characters such as 'The Stig' to create new products and experiences ### Who This Affects Most - **Children's Publishing:** The success of 'Where's Stig?' could lead to more interactive children's books and increased sales in the publishing industry - **Entertainment Merchandise:** The popularity of the 'Top Gear' brand and characters such as 'The Stig' could create new opportunities for merchandise sales in the entertainment industry - **Automotive:** Opportunities exist for automotive brands to partner with popular TV shows such as 'Top Gear' to create new brand experiences and merchandise ## Related on Trend Hunter - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Historic Automotive Art Books](https://www.trendhunter.com/trends/artifacts.md) - [Motorsport Archive Books](https://www.trendhunter.com/trends/artifacts-porsche-motorsport.md) - [Picturesque Cyclist Exploration Books](https://www.trendhunter.com/trends/cyclist-ride.md) - [Car-Themed Screen Series](https://www.trendhunter.com/trends/mojo-swoptops.md) - [Race-Inspired Puzzle Collections](https://www.trendhunter.com/trends/build-the-thrill.md) - [STEM-Inspired Balance Bikes](https://www.trendhunter.com/trends/balance-bike1.md) - [Ultra-Luxe Automotive Publications](https://www.trendhunter.com/trends/ferrari-endurance.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md)