# Brainstorming Sofas 'Ring of Communication' Enhances Boardroom Discussions By Rose Nazarali | Published 2009-06-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/roco References: [thedesignblog.org](http://www.thedesignblog.org/entry/roco-the-ideal-furniture-for-a-workplace-meeting-or-a-living-room-gathering/) & [designspotter](http://www.designspotter.com/product/2009/06/ROCOfurniture.html) ROCO (Ring of Communication) was designed to open up lines of communication during boardroom meetings. Regardless of communication types (passive or active) ROCO's [circular design](https://www.trendhunter.com/trends/runda-tables) creates a relaxed atmosphere and can be used with or without technology. The center of the table has an embedded [touch screen monitor](https://www.trendhunter.com/trends/dynamic-spinecare) and the unit can be flipped over on its side to be used a display during presentations. **Implications** - There are growing amounts of furniture options that approach conventional furnishing concepts with a fresh perspective and think consciously about who the consumers of these furnishings will be. This conscious thought allows furniture companies and designers to address the needs of these buyers. Hybrid, [multi-functional furnishings for the office](https://www.trendhunter.com/trends/sunon-furniture-mixcube) are the best example of this conscious design pattern. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Furniture:** Furniture companies and designers can create hybrid, multi-functional furnishings for the office to address the needs of modern buyers. - **Circular Design:** Circular design in furniture can create a relaxed atmosphere and enhance communication during meetings. - **Integrated Technology:** Furniture with embedded touch screen monitors offers opportunities for improved communication and multimedia presentations during meetings. ### Where This Applies - **Furniture Manufacturing:** Furniture companies can innovate and create new products with multi-functional, circular designs and integrated technology. - **Office Supplies:** Manufacturers of office supplies can offer new products that incorporate integrated technology and circular design for improved communication and collaboration during meetings. - **Interior Design:** Interior designers can incorporate multi-functional, circular furniture with embedded technology to create unique and modern office spaces for their clients. ## Related on Trend Hunter - [Acoustic Office Furniture Collections](https://www.trendhunter.com/trends/acoustic-lounge.md) - [Modular Table Seatings](https://www.trendhunter.com/trends/modular-table-and-chair.md) - [WFH Communication Systems](https://www.trendhunter.com/trends/smart-communication-device.md) - [Contemporary Dynamic Workspaces](https://www.trendhunter.com/trends/officetopia.md) - [Mountainous Modular Office Furniture](https://www.trendhunter.com/trends/summit-furniture.md) - [Seamless Sofa Systems](https://www.trendhunter.com/trends/come-together-1.md) - [Hybrid Sofa Designs](https://www.trendhunter.com/trends/adaptable-sofa-system.md) - [People-Pleasing Office Furniture](https://www.trendhunter.com/trends/cubicle-system.md) - [Tech-Infused Living Room Sofas](https://www.trendhunter.com/trends/allure-sofa-range.md)