# Ceremonial-Grade Matcha Powder Rocky's Matcha Debuts its Own Matcha Powder from the Uji Region By Kanesa D | Published 2023-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rockys-matcha References: [hypebeast](https://hypebeast.com/2023/3/rockys-matcha-matcha-powder-release-info) & [rockysmatcha](https://www.rockysmatcha.com/)  [Rocky's Matcha](https://www.trendhunter.com/trends/rockys-matcha-and-saie) is proud to announce the launch of its very own branded matcha powder. This exclusive product is made from a single cultivar of Gokou green tea powder, which is sourced from the award-winning producer Kiyoharu Tsuji. The matcha powder comes in 20-gram tins and is sourced from the Uji region in Japan, which is known for its premium quality. This Ceremonial Grade matcha powder has a vibrant green color and boasts a sweet and delicate flavor that can be enjoyed both hot and cold. With 100 percent Gokou matcha powder, Rocky's Matcha offers an elevated matcha experience that is sure to delight even the most passionate of [matcha lovers](https://www.trendhunter.com/trends/fellow-matcha-set). Rocky's Matcha and Community Products now carry the ‘Single Cultivar Gokou Matcha Powder.’ Image Credit: Rocky's Matcha, [hypebeast](https://hypebeast.com/2023/3/rockys-matcha-matcha-powder-release-info), [rockysmatcha](https://www.rockysmatcha.com/) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 75% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ceremonial-grade Matcha Trend:** The popularity of ceremonial-grade matcha can lead to opportunities for businesses to innovate and create new matcha products. - **Japanese Tea Trend:** The use of premium Japanese tea in food and beverage products provides an opportunity for businesses to create unique and high-quality offerings. - **Direct-to-consumer Trend:** The success of Rocky's Matcha in launching their own branded matcha powder highlights the potential for other businesses to market and sell products directly to consumers. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry can explore using ceremonial-grade matcha and premium Japanese tea as an ingredient or standalone product to appeal to health-conscious and quality-seeking consumers. - **E-commerce Industry:** E-commerce platforms could offer unique and specialized tea products to consumers, including ceremonial-grade matcha, through direct-to-consumer marketing and sales. - **Green Tea Industry:** The green tea industry could utilize the interest and demand for ceremonial-grade matcha and premium Japanese tea to create new products that cater to different demographics, such as flavored matcha and tea blends. ## Related on Trend Hunter - [Retailer-Exclusive Matcha Lines](https://www.trendhunter.com/trends/aiya-america.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Japanese-Sourced Organic Matcha Products](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha.md) - [Mixable Matcha Powders](https://www.trendhunter.com/trends/chamberlain-coffee-1.md) - [Caffeinated Limited Wellness Capsules](https://www.trendhunter.com/trends/rockys-matcha-and-saie.md) - [Limited Edition Matcha Bowls](https://www.trendhunter.com/trends/rockys-matcha-1.md) - [Umami-Forward Matcha Blends](https://www.trendhunter.com/trends/theother-masters-blend.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Fruitful Matcha Powders](https://www.trendhunter.com/trends/matcha-1.md)