# Marshmallow Dessert Sandwich Cookies The New Rocky Road Trip Oreos Channel an Iconic Treat By Katherine Pendrill | Published 2018-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rocky-road-trip-oreos References: [popsugar](https://www.popsugar.com/food/Rocky-Road-Trip-Oreos-44331431) Hot on the heels of its Good Humor Strawberry Shortcake Oreos, [Nabisco](https://www.trendhunter.com/trends/oreo-neapolitan) has announced that the highly anticipated Rocky Road Trip Oreos are officially on their way. Designed to taste just like the iconic dessert, the new [chocolate sandwich cookies](https://www.trendhunter.com/trends/reeses-x-oreo) are a perfect way to indulge this summer. While the new Rocky Road Trip Oreos were officially rumored to hit store shelves this fall, the chocolate-packed cookies have arrived a bit sooner than expected. According to the packaging, the cookies will consist of two chocolate Oreo biscuits stuffed with marshmallow bits and a rocky road-flavored creme with soy nut inclusions. In other words, the new cookies will take just like a scoop of rocky road ice cream, but with a satisfying cookie crunch. Set to arrive on July 23rd, this new Oreo flavor is the ultimate road trip snack. Image Credit: Nabisco. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rocky Road Trip Oreos:** The new chocolate sandwich cookies with marshmallow and rocky road-flavored creme offer a disruptive innovation opportunity for the cookie and dessert industries. - **Indulgent Dessert Snacks:** The trend of creating indulgent dessert snacks like the Rocky Road Trip Oreos creates new opportunities for innovation in the snack food industry. - **Summer Treats:** The release of the Rocky Road Trip Oreos as a summer treat highlights the trend of seasonal limited edition products, creating opportunities for innovation in the seasonal food and beverage industry. ### Who This Affects Most - **Cookie Industry:** The introduction of Rocky Road Trip Oreos presents a disruptive innovation opportunity for the cookie industry by offering a unique flavor combination to attract consumers. - **Dessert Industry:** The popularity of Rocky Road Trip Oreos suggests a disruptive innovation opportunity for the dessert industry in creating new and unique flavor experiences for consumers. - **Snack Food Industry:** The launch of indulgent dessert snacks like Rocky Road Trip Oreos presents a disruptive innovation opportunity for the snack food industry by tapping into consumer demand for unique and indulgent treats. ## Related on Trend Hunter - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Ice Cream-Flavored Sandwich Cookies](https://www.trendhunter.com/trends/oreo-mint-chip.md) - [Ice Cream-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/girl-scout-exploremores.md) - [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md) - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md) - [Limited-Edition Dessert Sandwich Cookies](https://www.trendhunter.com/trends/new-oreos.md) - [New Chocolate Cookie Flavors](https://www.trendhunter.com/trends/exploremores.md) - [Rocky Road Protein Bars](https://www.trendhunter.com/trends/rocky-road-protein-bar.md) - [Salty Artisan-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo.md)