# Rocky Road Protein Bars ONE Brands Launched a Protein Bar Inspired by an Ice Cream Flavor By Laura McQuarrie | Published 2022-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rocky-road-protein-bar References: [prnewswire](https://www.prnewswire.com/news-releases/get-the-scoop-beloved-rocky-road-ice-cream-flavor-now-available-in-a-protein-packed-bar-301538491.html)  A beloved ice cream flavor served as the inspiration for [ONE](https://www.trendhunter.com/trends/exclusive-high-protein-bar) Brands' newest protein bar and the [Rocky Road](https://www.trendhunter.com/trends/barebells-marshmallow-rocky-road) protein bar is now available for a limited time. This new variety is the perfect warmup to summer and it shares the taste of an ice cream flavor that has remained in the top 10 flavors of all time for good reason. ONE's Limited Edition Rocky Road flavored bars are packed with 20 grams of protein and just one gram of sugar, plus they are rich in texture thanks to a chocolatey center filled with almonds and marshmallow flavored pieces, all within a decadent icing-like coating. This better-for-you protein bar flavor joins other favorites from the brand like Birthday Cake, Chocolate Chip Cookie Dough and Fruity Cereal, continuing to prove that great taste doesn't have to come with compromise. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Protein Bars:** ONE Brands creating a new protein bar flavor for a short-term period. - **Alternative Ingredients in Protein Bars:** Companies are innovating with new ingredients to create unique protein bars flavors. - **Indulgent Protein Bars:** New protein bars flavors that taste like desserts but with less sugar and high protein content. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can innovate with new protein bars flavors. - **Fitness Industry:** Protein bars with high protein and low sugar can be marketed and sold in the fitness industry. - **Wellness Industry:** Protein bars are a healthy snack alternative and can be marketed and sold in the wellness industry. ## Related on Trend Hunter - [Exclusive High Protein Bars](https://www.trendhunter.com/trends/exclusive-high-protein-bar.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Pillowy Marshmallow Protein Bars](https://www.trendhunter.com/trends/barebells-marshmallow-peanut-road.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md) - [Indulgent Protein Bars](https://www.trendhunter.com/trends/alani-protein-bars.md)